Step 1 of 9 0% Email HeaderThank you for completing our Connect 2 Convert Diagnostic. You've taken the next step towards being able to maximise your marketing effort for your business. By answering our simple set of questions, you now have a better understanding of where to focus your attention and which are the right marketing strategies to deliver results.Your individual report is compiled in the PDF attached.Email FooterClareInstructions: Click/touch on the answer below that you feel is the most relevant. PositioningHow much of your marketing plan focuses on promoting your positioning? Our brand is not well recognised and we don’t stand out from the competition.Most of the work comes from referrals as we don’t actively promote our positioning.New enquiries and referrals are inconsistent, we would like to establish ourselves more in our industry.Our brand is well-known & respected as we position ourselves in our market against our competition. NurtureDoes your marketing strategy include increasing the Lifetime Value (LTV) of a client? We have never calculated the LTV of clients and wouldn’t know how to.We know the LTV of our clients but wouldn’t know how to increase it.We have upsold to our existing clients but our marketing plan doesn’t include doing this consistently.We have a variety of upsells, cross-sells and down-sells that our strategy offers our clients and increases their LTV. ContentDoes your content plan include engaging posts around your avatar’s pains and aspirations? We haven’t fully articulated our avatar and their needs.We have a vague idea of what our avatar wants but we don’t get much engagement on our content.We feel we know our avatar well but we don’t create a variety of content consistently across platform.We have fully assessed our avatar and have scheduled content, lead generation content and spend time engaging with comments from our audience. How do you plan a high level of customer service for your clients? We don’t have a plan around offering customer service post purchase, it depends on how the sale is made.We feel we offer good customer service and our sales teams follow up but it isn’t a documented plan or process.We have some automated and scheduled activities that improve customer service but we don’t do much long after the sale.We have both automated and 1-2-1 post sale customer service plan that continues throughout their user journey. ProcessHow does your marketing plan ensure that you continuously keep in touch with your customers? We don’t do much regards to marketing ‘consistently’.We will add content & send promotions but on an ad hoc basis & we would like to be more consistent.There are few assets that we send / promote regularly (like newsletters) but we would like to increase the touchpoints we have.We have a variety of ways of adding value to our audience on various platforms that keeps us at the front of their mind. MetricsDoes your plan measure the success of your marketing? We aren’t tracking anything and would be uncertain of what to measure.We know what to measure but we don’t look at it regularly.We record metrics but we don’t really use the data to make decisions.We have a range of metrics and Key Performance Indicators that drive our marketing plan and budget. GrowthDo you have a marketing strategy to promote your key messages and brand reputation? We haven’t identified our key messages and our brand isn’t well known.We know what we would like to be known for but our marketing plan doesn’t include how to promote this.We have our key messages on main places like our website but we want to improve our brand reputation.We have our at least one key message in all of our content and we are well known in our industry and via SEO. TeamHow well does your marketing plan inform other departments & team of your activities and goals? We don’t have a marketing plan documented to share with anyone.We have a rough draft of a plan but we don’t share it with anyone as it probably wouldn’t make sense.We have a plan that helps different teams to work together to the end goal but taking responsibility for their activities.We have a dedicated marketing team. All team members are clear on their job roles and responsibilities and don't require micromanaging. RetentionFinal DetailsOne final step before we send you your results. Name* First Name Email* Email Consent* Yes, I give consent to securely store my details, email me my report along with future relevant tips supporting my score. Note: We will never share your details with any third party. View our Privacy Policy. Identify the most important numberTopic 1 GapTopic 2 GapTopic 3 GapTopic 4 GapTopic 5 GapTopic 6 GapTopic 7 GapTopic 8 GapTopic 1 Yes Most ImportantTopic 2 Yes Most ImportantTopic 3 Yes Most ImportantTopic 4 Yes Most ImportantTopic 5 Yes Most ImportantTopic 6 Yes Most ImportantTopic 7 Yes Most ImportantTopic 8 Yes Most ImportantOverall Score results text for Column 1 - 0-40%Your score indicates that you are struggling in several areas. The good news is you can turn this around with the right support and proper planning.Overall Score results text for Column 2 - 40-62%Your score indicates that you're not as efficient and structured as you could be. This means you're probably missing opportunities and not progressing in the way you would like.Overall Score results text for Column 3 - 63-84%Your score indicates that you have some structure and strategy in place and you're on the right track, but you know there are areas for improvement.Overall Score results text for Column 4 - 85-100%Your score indicates that you have a good structure in place with loyal customers and a team who can support you. Your focus now should be on maintaining this moving forward.Q1 or Topic 1 Biggest Gap FeedbackPositioningPositioning yourself correctly is important. Plan time out to review this. Do you stand out from your competitors? Does your target audience recognise your brand?Q2 or Topic 2 Biggest Gap FeedbackNurtureKeep in touch with your customers and don't miss opportunities to speak to and engage with them. How can you continue to add value and nurture relationships?Q3 or Topic 3 Biggest Gap FeedbackProcessDo you have the right process in place to ensure you are doing the right marketing activity at the right time? And, are you doing it consistently?Q4 or Topic 4 Biggest Gap FeedbackGrowthA lack of strategy and inefficient processes will restrict your ability to grow or scale as a business. Put time aside to review and develop the right things.Q5 or Topic 5 Biggest Gap FeedbackTeamMake sure your internal or external team know exactly what is required to meet your marketing objectives. Having a set of processes in place will ensure everything runs smoothly.Q6 or Topic 6 Biggest Gap FeedbackRetentionUnderstanding your customer is vital; what and how do they want to buy? Don't miss opportunities to maximise your average customer value by cross-selling or up-selling your products and services.Q7 or Topic 7 Biggest Gap FeedbackContentProducing regular and engaging content is beneficial for any business but finding the time to create this can be challenging. Having a realistic content plan can help keep you on track.Q8 or Topic 8 Biggest Gap FeedbackMetricsIf you're not measuring your activity or don't know what to measure, then you could be wasting time and money on the wrong type of marketing.Call to Action for EveryoneCall to Action for Column 1 - 0-40%Your answers suggest that you need some extra support with your marketing. And that's where we come in.We often help our clients get better results from their marketing by spotting new opportunities they hadn't thought of. Let us do the same for you.Looking at your business from a fresh perspective can make a big difference. We'd love to be your extra pair of eyes.To get you started, we'd like to offer you a complimentary 30-minute call to discuss the results of your diagnostic. We'll look at your priority areas, recommend some useful tactics and propose your next steps.Choose your preferred time slot here to book your complimentary call and then if you haven't done so already, complete our quick survey. The survey will give us more information about your business so that we can focus on the right things during your call.We look forward to hearing from you and helping you take the next steps with your marketing.Call to Action for Column 2 - 40-62%Your answers suggest that some areas of your marketing can be easily improved with the right support. And that's where we come in.We often help our clients get better results from their marketing by spotting new opportunities they hadn't thought of. Let us do the same for you.Looking at your business from a fresh perspective can make a big difference. We'd love to be your extra pair of eyes.To get you started, we'd like to offer you a complimentary 30-minute call to discuss the results of your diagnostic. We'll look at your priority areas, recommend some useful tactics and propose your next steps.Choose your preferred time slot here to book your complimentary call and then if you haven't done so already, complete our quick survey. The survey will give us more information about your business so that we can focus on the right things during your call.We look forward to hearing from you and helping you take the next steps with your marketing.Call to Action for Column 3 - 63-84%Your answers suggest that you're perhaps not as structured as you could be with some of your marketing activity. But don't worry, support is at hand.We often help our clients get better results from their marketing by spotting new opportunities they hadn't thought of. Let us do the same for you.Looking at your business from a fresh perspective can make a big difference. We'd love to be your extra pair of eyes.To get you started, we'd like to offer you a complimentary 30-minute call to discuss the results of your diagnostic. We'll look at your priority areas, recommend some useful tactics and propose your next steps.Choose your preferred time slot here to book your complimentary call and then if you haven't done so already, complete our quick survey. The survey will give us more information about your business so that we can focus on the right things during your call.We look forward to hearing from you and helping you take the next steps with your marketing.Call to Action for Column 4 - 85-100%Your answers suggest there's a lot of brilliant marketing activity in your business. However, there are always areas that can be tweaked and improved.To help you, we've created a useful guide; Ten key touchpoints to increase the lifetime value of your customer. Simply click here to download it.Going through the guide will help you build on your marketing success and identify any gaps that need addressing.Once you've worked through it, we'd love you to get in touch so that we can support you further.We look forward to hearing from you and helping you take the next steps with your marketing.Question 1 results text for Column 1 - 0-40%Question 1 results text for Column 2 - 40-62%Question 1 results text for Column 3 - 63-84%Question 1 results text for Column 4 - 85-100%Question 2 results text for Column 1 - 0-40%Question 2 results text for Column 2 - 40-62%Question 2 results text for Column 3 - 63-84%Question 2 results text for Column 4 - 85-100%Question 3 results text for Column 1 - 0-40%Question 3 results text for Column 2 - 40-62%Question 3 results text for Column 3 - 63-84%Question 3 results text for Column 4 - 85-100%Question 4 results text for Column 1 - 0-40%Question 4 results text for Column 2 - 40-62%Question 4 results text for Column 3 - 63-84%Question 4 results text for Column 4 - 85-100%Question 5 results text for Column 1 - 0-40%Question 5 results text for Column 2 - 40-62%Question 5 results text for Column 3 - 63-84%Question 5 results text for Column 4 - 85-100%Question 6 results text for Column 1 - 0-40%Question 6 results text for Column 2 - 40-62%Question 6 results text for Column 3 - 63-84%Question 6 results text for Column 4 - 85-100%Question 7 results text for Column 1 - 0-40%Question 7 results text for Column 2 - 40-62%Question 7 results text for Column 3 - 63-84%Question 7 results text for Column 4 - 85-100%Question 8 results text for Column 1 - 0-40%Question 8 results text for Column 2 - 40-62%Question 8 results text for Column 3 - 63-84%Question 8 results text for Column 4 - 85-100%Question 1 %Question 2 %Question 3 %Question 4 %Question 5 %Question 6 %Question 7 %Question 8 %Overall Total NumberThis will simply add up all questions and give a total number of points for all. Overall Current PercentageCreation note: Change "40" to the number of total points available in this quiz. Remember each question is worth a total of 4 points. E.g. Total of 6 questions is 4x6 = "24". Total of 8 questions is 4x8 = "32". etc