{"id":51,"date":"2018-02-06T16:49:20","date_gmt":"2018-02-06T16:49:20","guid":{"rendered":"http:\/\/app.betterclients.uk\/kevindjohnson\/?page_id=51"},"modified":"2021-08-13T09:25:57","modified_gmt":"2021-08-13T08:25:57","slug":"quiz-start","status":"publish","type":"page","link":"https:\/\/smadigital.app\/actually-world\/quiz-start\/","title":{"rendered":"Quiz"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ _builder_version=”4.3.4″ custom_padding=”0px|0px|63px|0px” hover_enabled=”0″ z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px”][et_pb_row _builder_version=”4.3.4″ custom_padding=”0px|||” hover_enabled=”0″ z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”The Form” _builder_version=”4.3.4″ custom_margin=”-36px|||” hover_enabled=”0″ z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px”]\n
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The 2nd top key area (Topic Number)<\/label>
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KEYAREA Max<\/label>
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PERSUASION TOTAL<\/label>
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PERSUASION %<\/label>
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PERCEPTION TOTAL<\/label>
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PERCEPTION %<\/label>
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PARTNERSHIP TOTAL<\/label>
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PARTNERSHIP %<\/label>
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PROSE TOTAL<\/label>
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PROSE %<\/label>
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POETRY TOTAL<\/label>
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POETRY %<\/label>
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Source<\/label>
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Hidden 2<\/label>
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Hidden 3<\/label>
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Email Header<\/label>
<p>Thank you for taking the time to complete the quiz.<\/p><p>Your individual report is compiled in the PDF attached.<\/p><\/textarea><\/div><\/div><\/li><li id='field_1_180' class='gfield hidden-field field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_180' >Email Footer<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_180' id='input_1_180' class='textarea medium' aria-invalid=\"false\" rows='10' cols='50'><p>Let's ACTUALLY grow your business and your impact!<\/p><p>Sara Price<\/p><p>Founder, Actually<\/p><p><br \/><a href=\"https:\/\/actually.world\/\">https:\/\/actually.world\/<\/a><\/p><p> <\/p><\/textarea><\/div><\/div><\/li><li id='field_1_172' class='gfield hidden-field field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_172' >PERSUASION<\/label><div class='ginput_container ginput_container_text'><input name='input_172' id='input_1_172' type='text' value='PERSUASION' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1791' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1791' >Available values for Topic 1<\/label><div class='ginput_container ginput_container_number'><input name='input_1791' id='input_1_1791' type='number' step='any' value='5' class='medium' aria-invalid=\"false\" aria-describedby=\"gfield_description_1_1791\"\/><\/div><div class='gfield_description' id='gfield_description_1_1791'><p>Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score. <\/p>\n<\/div><\/div><\/li><li id='field_1_16' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible gf_list_5col o_medium' ><div class=\"gf_sc_island_container\"><label class='gfield_label' >When you're faced with a problem in your business, how do you process it and come up with solutions?<span class='gfield_required'>*<\/span><\/label><div class='ginput_container ginput_container_radio'><ul class='gfield_radio' id='input_1_16'><li class='gchoice_1_16_0'><input name='input_16' type='radio' value='1' id='choice_1_16_0' \/><label for='choice_1_16_0' id='label_1_16_0'>I need to talk it through - sharing my thoughts out loud helps me to process ideas<\/label><\/li><li class='gchoice_1_16_1'><input name='input_16' type='radio' value='2' id='choice_1_16_1' \/><label for='choice_1_16_1' id='label_1_16_1'>I usually know someone who will have the answer, so I reach out to them<\/label><\/li><li class='gchoice_1_16_2'><input name='input_16' type='radio' value='3' id='choice_1_16_2' \/><label for='choice_1_16_2' id='label_1_16_2'>I get together with some colleagues or partners and we thrash it out<\/label><\/li><li class='gchoice_1_16_3'><input name='input_16' type='radio' value='4' id='choice_1_16_3' \/><label for='choice_1_16_3' id='label_1_16_3'>I research the problem, write notes and think it through \u2018on the page\u2019<\/label><\/li><li class='gchoice_1_16_4'><input name='input_16' type='radio' value='5' id='choice_1_16_4' \/><label for='choice_1_16_4' id='label_1_16_4'>I go to a gallery or exhibition. Often, I\u2019ll doodle an image or draw a diagram and the answer is there<\/label><\/li><\/ul><\/div><div class=\"gf_sc_validation_message gfield_description validation_message\">This field is required.<\/div><\/div><\/li><li id='field_1_1968' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1968' >Q1 PERSUASION<\/label><div class='ginput_container ginput_container_number'><input name='input_1968' id='input_1_1968' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1969' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1969' >Q1 PERCEPTION<\/label><div class='ginput_container ginput_container_number'><input name='input_1969' id='input_1_1969' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1970' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1970' >Q1 PARTNERSHIP<\/label><div class='ginput_container ginput_container_number'><input name='input_1970' id='input_1_1970' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1971' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1971' >Q1 PROSE<\/label><div class='ginput_container ginput_container_number'><input name='input_1971' id='input_1_1971' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1972' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1972' >Q1 POETRY<\/label><div class='ginput_container ginput_container_number'><input name='input_1972' id='input_1_1972' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1817' class='gfield hidden-field field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1817' >PERCEPTION<\/label><div class='ginput_container ginput_container_text'><input name='input_1817' id='input_1_1817' type='text' value='PERCEPTION' class='' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1818' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1818' >Available values for Topic 2<\/label><div class='ginput_container ginput_container_number'><input name='input_1818' id='input_1_1818' type='number' step='any' value='10' class='' aria-invalid=\"false\" aria-describedby=\"gfield_description_1_1818\"\/><\/div><div class='gfield_description' id='gfield_description_1_1818'>Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score.\u00a0<\/div><\/div><\/li><li id='field_1_1819' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible gf_list_5col o_medium' ><div class=\"gf_sc_island_container\"><label class='gfield_label' >The idea of standing on a stage, speaking to a room full of people, makes you feel:<span class='gfield_required'>*<\/span><\/label><div class='ginput_container ginput_container_radio'><ul class='gfield_radio' id='input_1_1819'><li class='gchoice_1_1819_0'><input name='input_1819' type='radio' value='1' id='choice_1_1819_0' \/><label for='choice_1_1819_0' id='label_1_1819_0'>Hell yes! I love the spotlight and sharing my ideas from stage<\/label><\/li><li class='gchoice_1_1819_1'><input name='input_1819' type='radio' value='2' id='choice_1_1819_1' \/><label for='choice_1_1819_1' id='label_1_1819_1'>I\u2019d rather engage with people 1-2-1 or in small groups<\/label><\/li><li class='gchoice_1_1819_2'><input name='input_1819' type='radio' value='3' id='choice_1_1819_2' \/><label for='choice_1_1819_2' id='label_1_1819_2'>I\u2019d rather do a panel of some kind than be alone in the spotlight<\/label><\/li><li class='gchoice_1_1819_3'><input name='input_1819' type='radio' value='4' id='choice_1_1819_3' \/><label for='choice_1_1819_3' id='label_1_1819_3'>I prefer to write my thoughts down than to speak them out loud<\/label><\/li><li class='gchoice_1_1819_4'><input name='input_1819' type='radio' value='5' id='choice_1_1819_4' \/><label for='choice_1_1819_4' id='label_1_1819_4'>If I can create a beautiful space with a great backdrop, I\u2019m ok with it<\/label><\/li><\/ul><\/div><div class=\"gf_sc_validation_message gfield_description validation_message\">This field is required.<\/div><\/div><\/li><li id='field_1_1973' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1973' >Q2 PERSUASION<\/label><div class='ginput_container ginput_container_number'><input name='input_1973' id='input_1_1973' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1974' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1974' >Q2 PERCEPTION<\/label><div class='ginput_container ginput_container_number'><input name='input_1974' id='input_1_1974' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1975' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1975' >Q2 PARTNERSHIP<\/label><div class='ginput_container ginput_container_number'><input name='input_1975' id='input_1_1975' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1976' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1976' >Q2 PROSE<\/label><div class='ginput_container ginput_container_number'><input name='input_1976' id='input_1_1976' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1977' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1977' >Q2 POETRY<\/label><div class='ginput_container ginput_container_number'><input name='input_1977' id='input_1_1977' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1902' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible gf_list_5col o_medium' ><div class=\"gf_sc_island_container\"><label class='gfield_label' >You\u2019re invited to an event by a local business networking group. Lots of potential clients and great contacts will be there. How do you feel about attending?<span class='gfield_required'>*<\/span><\/label><div class='ginput_container ginput_container_radio'><ul class='gfield_radio' id='input_1_1902'><li class='gchoice_1_1902_0'><input name='input_1902' type='radio' value='1' id='choice_1_1902_0' \/><label for='choice_1_1902_0' id='label_1_1902_0'>Relaxed, I\u2019m happy to chat with people, although I find it a bit draining<\/label><\/li><li class='gchoice_1_1902_1'><input name='input_1902' type='radio' value='2' id='choice_1_1902_1' \/><label for='choice_1_1902_1' id='label_1_1902_1'>Great! This is my favourite thing to do - meeting new people and getting to know them<\/label><\/li><li class='gchoice_1_1902_2'><input name='input_1902' type='radio' value='3' id='choice_1_1902_2' \/><label for='choice_1_1902_2' id='label_1_1902_2'>I\u2019m looking forward to it. I may not meet any new clients but there are bound to be some people I can work with on joint ventures<\/label><\/li><li class='gchoice_1_1902_3'><input name='input_1902' type='radio' value='4' id='choice_1_1902_3' \/><label for='choice_1_1902_3' id='label_1_1902_3'>I\u2019d rather not go. I get tongue-tied in these situations unless I\u2019ve prepared and rehearsed what I\u2019m going to say<\/label><\/li><li class='gchoice_1_1902_4'><input name='input_1902' type='radio' value='5' id='choice_1_1902_4' \/><label for='choice_1_1902_4' id='label_1_1902_4'>If the venue is beautiful and I\u2019m allowed to take some cool photos then I might go, otherwise I\u2019d probably pass<\/label><\/li><\/ul><\/div><div class=\"gf_sc_validation_message gfield_description validation_message\">This field is required.<\/div><\/div><\/li><li id='field_1_1978' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1978' >Q3 PERSUASION<\/label><div class='ginput_container ginput_container_number'><input name='input_1978' id='input_1_1978' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1979' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1979' >Q3 PERCEPTION<\/label><div class='ginput_container ginput_container_number'><input name='input_1979' id='input_1_1979' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1980' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1980' >Q3 PARTNERSHIP<\/label><div class='ginput_container ginput_container_number'><input name='input_1980' id='input_1_1980' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1981' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1981' >Q3 PROSE<\/label><div class='ginput_container ginput_container_number'><input name='input_1981' id='input_1_1981' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1982' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1982' >Q3 POETRY<\/label><div class='ginput_container ginput_container_number'><input name='input_1982' id='input_1_1982' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_171' class='gfield hidden-field field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_171' >PARTNERSHIP<\/label><div class='ginput_container ginput_container_text'><input name='input_171' id='input_1_171' type='text' value='PARTNERSHIP' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1792' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1792' >Available values for Topic 3<\/label><div class='ginput_container ginput_container_number'><input name='input_1792' id='input_1_1792' type='number' step='any' value='10' class='medium' aria-invalid=\"false\" aria-describedby=\"gfield_description_1_1792\"\/><\/div><div class='gfield_description' id='gfield_description_1_1792'><p>Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score. <\/p>\n<\/div><\/div><\/li><li id='field_1_1578' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible gf_list_5col o_medium' ><div class=\"gf_sc_island_container\"><label class='gfield_label' >Your mentor has suggested that you find some partners to develop \u2018joint ventures\u2019 with. You\u2019re feeling:<span class='gfield_required'>*<\/span><\/label><div class='ginput_container ginput_container_radio'><ul class='gfield_radio' id='input_1_1578'><li class='gchoice_1_1578_0'><input name='input_1578' type='radio' value='1' id='choice_1_1578_0' \/><label for='choice_1_1578_0' id='label_1_1578_0'>Enthusiastic. I\u2019d like to find some people who have great platforms I can speak on<\/label><\/li><li class='gchoice_1_1578_1'><input name='input_1578' type='radio' value='2' id='choice_1_1578_1' \/><label for='choice_1_1578_1' id='label_1_1578_1'>Good. I\u2019ve made some great connections recently so this is about taking it to the next level and building a true partnership<\/label><\/li><li class='gchoice_1_1578_2'><input name='input_1578' type='radio' value='3' id='choice_1_1578_2' \/><label for='choice_1_1578_2' id='label_1_1578_2'>This fills me with joy! Everything is better in collaboration right?<\/label><\/li><li class='gchoice_1_1578_3'><input name='input_1578' type='radio' value='4' id='choice_1_1578_3' \/><label for='choice_1_1578_3' id='label_1_1578_3'>Intrigued. Maybe I\u2019ll find some people who\u2019d be interested in a guest blog from me<\/label><\/li><li class='gchoice_1_1578_4'><input name='input_1578' type='radio' value='5' id='choice_1_1578_4' \/><label for='choice_1_1578_4' id='label_1_1578_4'>I\u2019d rather be working on my own creative ideas<\/label><\/li><\/ul><\/div><div class=\"gf_sc_validation_message gfield_description validation_message\">This field is required.<\/div><\/div><\/li><li id='field_1_1983' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1983' >Q4 PERSUASION<\/label><div class='ginput_container ginput_container_number'><input name='input_1983' id='input_1_1983' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1984' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1984' >Q4 PERCEPTION<\/label><div class='ginput_container ginput_container_number'><input name='input_1984' id='input_1_1984' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1985' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1985' >Q4 PARTNERSHIP<\/label><div class='ginput_container ginput_container_number'><input name='input_1985' id='input_1_1985' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1986' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1986' >Q4 PROSE<\/label><div class='ginput_container ginput_container_number'><input name='input_1986' id='input_1_1986' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1987' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1987' >Q4 POETRY<\/label><div class='ginput_container ginput_container_number'><input name='input_1987' id='input_1_1987' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1903' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible gf_list_5col o_medium' ><div class=\"gf_sc_island_container\"><label class='gfield_label' >You\u2019ve got half a day free and you\u2019ve committed to using it for content creation for your social media channels. How are you feeling?<span class='gfield_required'>*<\/span><\/label><div class='ginput_container ginput_container_radio'><ul class='gfield_radio' id='input_1_1903'><li class='gchoice_1_1903_0'><input name='input_1903' type='radio' value='1' id='choice_1_1903_0' \/><label for='choice_1_1903_0' id='label_1_1903_0'>OK. I\u2019ve decided to record some videos and do a LIVE onto my page<\/label><\/li><li class='gchoice_1_1903_1'><input name='input_1903' type='radio' value='2' id='choice_1_1903_1' \/><label for='choice_1_1903_1' id='label_1_1903_1'>I\u2019m feeling alright. I\u2019m going to use the time to create content to get to know my connections or group a little better<\/label><\/li><li class='gchoice_1_1903_2'><input name='input_1903' type='radio' value='3' id='choice_1_1903_2' \/><label for='choice_1_1903_2' id='label_1_1903_2'>Great. I\u2019m going to reach out to one of my contacts who has great skills in this area and work with them<\/label><\/li><li class='gchoice_1_1903_3'><input name='input_1903' type='radio' value='4' id='choice_1_1903_3' \/><label for='choice_1_1903_3' id='label_1_1903_3'>Wonderful. I\u2019m going to write an article for LinkedIn or a blog for my website and then some posts to promote it<\/label><\/li><li class='gchoice_1_1903_4'><input name='input_1903' type='radio' value='5' id='choice_1_1903_4' \/><label for='choice_1_1903_4' id='label_1_1903_4'>Bring it on! I get to spend half a day looking at images and coming up with creative ideas? Awesome!<\/label><\/li><\/ul><\/div><div class=\"gf_sc_validation_message gfield_description validation_message\">This field is required.<\/div><\/div><\/li><li id='field_1_1988' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1988' >Q5 PERSUASION<\/label><div class='ginput_container ginput_container_number'><input name='input_1988' id='input_1_1988' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1989' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1989' >Q5 PERCEPTION<\/label><div class='ginput_container ginput_container_number'><input name='input_1989' id='input_1_1989' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1990' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1990' >Q5 PARTNERSHIP<\/label><div class='ginput_container ginput_container_number'><input name='input_1990' id='input_1_1990' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1991' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1991' >Q5 PROSE<\/label><div class='ginput_container ginput_container_number'><input name='input_1991' id='input_1_1991' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1992' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1992' >Q5 POETRY<\/label><div class='ginput_container ginput_container_number'><input name='input_1992' id='input_1_1992' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1854' class='gfield hidden-field field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1854' >PROSE<\/label><div class='ginput_container ginput_container_text'><input name='input_1854' id='input_1_1854' type='text' value='PROSE' class='' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1855' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1855' >Available values for Topic 4<\/label><div class='ginput_container ginput_container_number'><input name='input_1855' id='input_1_1855' type='number' step='any' value='10' class='' aria-invalid=\"false\" aria-describedby=\"gfield_description_1_1855\"\/><\/div><div class='gfield_description' id='gfield_description_1_1855'>Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score.\u00a0<\/div><\/div><\/li><li id='field_1_1856' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible gf_list_5col o_medium' ><div class=\"gf_sc_island_container\"><label class='gfield_label' >You\u2019ve been told time and time again that you should write a book to establish your expertise, boost your credibility and promote your business. The idea makes you feel:<span class='gfield_required'>*<\/span><\/label><div class='ginput_container ginput_container_radio'><ul class='gfield_radio' id='input_1_1856'><li class='gchoice_1_1856_0'><input name='input_1856' type='radio' value='1' id='choice_1_1856_0' \/><label for='choice_1_1856_0' id='label_1_1856_0'>I\u2019m far more interested in sharing my ideas from stage than in a book<\/label><\/li><li class='gchoice_1_1856_1'><input name='input_1856' type='radio' value='2' id='choice_1_1856_1' \/><label for='choice_1_1856_1' id='label_1_1856_1'>Hmmm...I\u2019m not loving the idea of spending hours shut away writing but I\u2019ve got some great contacts I could interview for the book<\/label><\/li><li class='gchoice_1_1856_2'><input name='input_1856' type='radio' value='3' id='choice_1_1856_2' \/><label for='choice_1_1856_2' id='label_1_1856_2'>I\u2019m going to co-author a book with one of my business collaborators - we share the same vision and philosophy and I know they\u2019ll add lots of value<\/label><\/li><li class='gchoice_1_1856_3'><input name='input_1856' type='radio' value='4' id='choice_1_1856_3' \/><label for='choice_1_1856_3' id='label_1_1856_3'>This is my idea of heaven. I\u2019ve booked a week away to get started and I\u2019ve already mapped out the structure. Can\u2019t wait!<\/label><\/li><li class='gchoice_1_1856_4'><input name='input_1856' type='radio' value='5' id='choice_1_1856_4' \/><label for='choice_1_1856_4' id='label_1_1856_4'>I\u2019ve got a great idea for the cover and images inside. Can it be a coffee table book?<\/label><\/li><\/ul><\/div><div class=\"gf_sc_validation_message gfield_description validation_message\">This field is required.<\/div><\/div><\/li><li id='field_1_1993' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1993' >Q6 PERSUASION<\/label><div class='ginput_container ginput_container_number'><input name='input_1993' id='input_1_1993' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1994' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1994' >Q6 PERCEPTION<\/label><div class='ginput_container ginput_container_number'><input name='input_1994' id='input_1_1994' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1995' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1995' >Q6 PARTNERSHIP<\/label><div class='ginput_container ginput_container_number'><input name='input_1995' id='input_1_1995' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1996' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1996' >Q6 PROSE<\/label><div class='ginput_container ginput_container_number'><input name='input_1996' id='input_1_1996' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1997' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1997' >Q6 POETRY<\/label><div class='ginput_container ginput_container_number'><input name='input_1997' id='input_1_1997' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1857' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible gf_list_5col o_medium' ><div class=\"gf_sc_island_container\"><label class='gfield_label' >If you had to give a key-note speech of 30 minutes on one of these topics (even if you don\u2019t know anything about the subject), which one would you feel most drawn to?<span class='gfield_required'>*<\/span><\/label><div class='ginput_container ginput_container_radio'><ul class='gfield_radio' id='input_1_1857'><li class='gchoice_1_1857_0'><input name='input_1857' type='radio' value='1' id='choice_1_1857_0' \/><label for='choice_1_1857_0' id='label_1_1857_0'>How to find your voice and share your ideas with the world<\/label><\/li><li class='gchoice_1_1857_1'><input name='input_1857' type='radio' value='2' id='choice_1_1857_1' \/><label for='choice_1_1857_1' id='label_1_1857_1'>Meeting people and making connections<\/label><\/li><li class='gchoice_1_1857_2'><input name='input_1857' type='radio' value='3' id='choice_1_1857_2' \/><label for='choice_1_1857_2' id='label_1_1857_2'>The joys of partnership: why collaboration is important in business<\/label><\/li><li class='gchoice_1_1857_3'><input name='input_1857' type='radio' value='4' id='choice_1_1857_3' \/><label for='choice_1_1857_3' id='label_1_1857_3'>Your business book: how to write it<\/label><\/li><li class='gchoice_1_1857_4'><input name='input_1857' type='radio' value='5' id='choice_1_1857_4' \/><label for='choice_1_1857_4' id='label_1_1857_4'>How art informs business<\/label><\/li><\/ul><\/div><div class=\"gf_sc_validation_message gfield_description validation_message\">This field is required.<\/div><\/div><\/li><li id='field_1_1998' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1998' >Q7 PERSUASION<\/label><div class='ginput_container ginput_container_number'><input name='input_1998' id='input_1_1998' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1999' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1999' >Q7 PERCEPTION<\/label><div class='ginput_container ginput_container_number'><input name='input_1999' id='input_1_1999' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_2000' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_2000' >Q7 PARTNERSHIP<\/label><div class='ginput_container ginput_container_number'><input name='input_2000' id='input_1_2000' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_2001' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_2001' >Q7 PROSE<\/label><div class='ginput_container ginput_container_number'><input name='input_2001' id='input_1_2001' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_2002' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_2002' >Q7 POETRY<\/label><div class='ginput_container ginput_container_number'><input name='input_2002' id='input_1_2002' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1828' class='gfield hidden-field field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1828' >POETRY<\/label><div class='ginput_container ginput_container_text'><input name='input_1828' id='input_1_1828' type='text' value='POETRY' class='' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1829' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1829' >Available values for Topic 5<\/label><div class='ginput_container ginput_container_number'><input name='input_1829' id='input_1_1829' type='number' step='any' value='5' class='' aria-invalid=\"false\" aria-describedby=\"gfield_description_1_1829\"\/><\/div><div class='gfield_description' id='gfield_description_1_1829'>Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score.\u00a0<\/div><\/div><\/li><li id='field_1_1830' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible gf_list_5col o_medium' ><div class=\"gf_sc_island_container\"><label class='gfield_label' >Which of these groups of words BEST describe you?<span class='gfield_required'>*<\/span><\/label><div class='ginput_container ginput_container_radio'><ul class='gfield_radio' id='input_1_1830'><li class='gchoice_1_1830_0'><input name='input_1830' type='radio' value='1' id='choice_1_1830_0' \/><label for='choice_1_1830_0' id='label_1_1830_0'>Confident, articulate and passionate: a performer<\/label><\/li><li class='gchoice_1_1830_1'><input name='input_1830' type='radio' value='2' id='choice_1_1830_1' \/><label for='choice_1_1830_1' id='label_1_1830_1'>Connected, organised and social: a good listener<\/label><\/li><li class='gchoice_1_1830_2'><input name='input_1830' type='radio' value='3' id='choice_1_1830_2' \/><label for='choice_1_1830_2' id='label_1_1830_2'>Collaborative, consensual and connected: you value partnership<\/label><\/li><li class='gchoice_1_1830_3'><input name='input_1830' type='radio' value='4' id='choice_1_1830_3' \/><label for='choice_1_1830_3' id='label_1_1830_3'>Structured, eloquent, creative: you love words<\/label><\/li><li class='gchoice_1_1830_4'><input name='input_1830' type='radio' value='5' id='choice_1_1830_4' \/><label for='choice_1_1830_4' id='label_1_1830_4'>Artistic, visual, doodler: you love to create<\/label><\/li><\/ul><\/div><div class=\"gf_sc_validation_message gfield_description validation_message\">This field is required.<\/div><\/div><\/li><li id='field_1_2003' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_2003' >Q8 PERSUASION<\/label><div class='ginput_container ginput_container_number'><input name='input_2003' id='input_1_2003' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_2004' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_2004' >Q8 PERCEPTION<\/label><div class='ginput_container ginput_container_number'><input name='input_2004' id='input_1_2004' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_2005' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_2005' >Q8 PARTNERSHIP<\/label><div class='ginput_container ginput_container_number'><input name='input_2005' id='input_1_2005' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_2006' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_2006' >Q8 PROSE<\/label><div class='ginput_container ginput_container_number'><input name='input_2006' id='input_1_2006' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_2007' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_2007' >Q8 POETRY<\/label><div class='ginput_container ginput_container_number'><input name='input_2007' id='input_1_2007' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_176' class='gfield hidden-field field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_176' >Segmentation<\/label><div class='ginput_container ginput_container_text'><input name='input_176' id='input_1_176' type='text' value='Segmentation' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1958' class='gfield allow-2-options gfield-2-rows gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible gf_list_6col o_medium' ><div class=\"gf_sc_island_container\"><label class='gfield_label' >In the context of your work, how would you describe yourself (you can pick up to 2 responses)?<span class='gfield_required'>*<\/span><\/label><div class='ginput_container ginput_container_checkbox'><ul class='gfield_checkbox' id='input_1_1958'><li class='gchoice_1_1958_1'>\n\t\t\t\t\t\t\t\t<input name='input_1958.1' type='checkbox' value='1' id='choice_1_1958_1' \/>\n\t\t\t\t\t\t\t\t<label for='choice_1_1958_1' id='label_1_1958_1'>Employed<\/label>\n\t\t\t\t\t\t\t<\/li><li class='gchoice_1_1958_2'>\n\t\t\t\t\t\t\t\t<input name='input_1958.2' type='checkbox' value='2' id='choice_1_1958_2' \/>\n\t\t\t\t\t\t\t\t<label for='choice_1_1958_2' id='label_1_1958_2'>Self-employed<\/label>\n\t\t\t\t\t\t\t<\/li><li class='gchoice_1_1958_3'>\n\t\t\t\t\t\t\t\t<input name='input_1958.3' type='checkbox' value='3' id='choice_1_1958_3' \/>\n\t\t\t\t\t\t\t\t<label for='choice_1_1958_3' id='label_1_1958_3'>Entrepreneur<\/label>\n\t\t\t\t\t\t\t<\/li><li class='gchoice_1_1958_4'>\n\t\t\t\t\t\t\t\t<input name='input_1958.4' type='checkbox' value='4' id='choice_1_1958_4' \/>\n\t\t\t\t\t\t\t\t<label for='choice_1_1958_4' id='label_1_1958_4'>Business owner<\/label>\n\t\t\t\t\t\t\t<\/li><li class='gchoice_1_1958_5'>\n\t\t\t\t\t\t\t\t<input name='input_1958.5' type='checkbox' value='5' id='choice_1_1958_5' \/>\n\t\t\t\t\t\t\t\t<label for='choice_1_1958_5' id='label_1_1958_5'>Coach<\/label>\n\t\t\t\t\t\t\t<\/li><li class='gchoice_1_1958_6'>\n\t\t\t\t\t\t\t\t<input name='input_1958.6' type='checkbox' value='6' id='choice_1_1958_6' \/>\n\t\t\t\t\t\t\t\t<label for='choice_1_1958_6' id='label_1_1958_6'>Consultant<\/label>\n\t\t\t\t\t\t\t<\/li><\/ul><\/div><div class=\"sc_field_ctrl_wrapper\"><a class=\"button sc_e_proceed sc_field_ctrl_next\" ><span>NEXT<\/span><\/a><\/div><div class=\"gf_sc_validation_message gfield_description validation_message\">This field is required.<\/div><\/div><\/li><li id='field_1_1904' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible gf_list_6col o_medium' ><div class=\"gf_sc_island_container\"><label class='gfield_label' >Which annual revenue bracket do you fall into?<span class='gfield_required'>*<\/span><\/label><div class='ginput_container ginput_container_radio'><ul class='gfield_radio' id='input_1_1904'><li class='gchoice_1_1904_0'><input name='input_1904' type='radio' value='1' id='choice_1_1904_0' \/><label for='choice_1_1904_0' id='label_1_1904_0'>\u00a30 - 25k<\/label><\/li><li class='gchoice_1_1904_1'><input name='input_1904' type='radio' value='2' id='choice_1_1904_1' \/><label for='choice_1_1904_1' id='label_1_1904_1'>\u00a325-50k<\/label><\/li><li class='gchoice_1_1904_2'><input name='input_1904' type='radio' value='3' id='choice_1_1904_2' \/><label for='choice_1_1904_2' id='label_1_1904_2'>\u00a350-100k<\/label><\/li><li class='gchoice_1_1904_3'><input name='input_1904' type='radio' value='4' id='choice_1_1904_3' \/><label for='choice_1_1904_3' id='label_1_1904_3'>\u00a3100-200k<\/label><\/li><li class='gchoice_1_1904_4'><input name='input_1904' type='radio' value='5' id='choice_1_1904_4' \/><label for='choice_1_1904_4' id='label_1_1904_4'>\u00a3200-500k<\/label><\/li><li class='gchoice_1_1904_5'><input name='input_1904' type='radio' value='6' id='choice_1_1904_5' \/><label for='choice_1_1904_5' id='label_1_1904_5'>\u00a3500k+<\/label><\/li><\/ul><\/div><div class=\"gf_sc_validation_message gfield_description validation_message\">This field is required.<\/div><\/div><\/li><li id='field_1_1905' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible gf_list_4col o_medium' ><div class=\"gf_sc_island_container\"><label class='gfield_label' >How long have you been self-employed \/ in business?<span class='gfield_required'>*<\/span><\/label><div class='ginput_container ginput_container_radio'><ul class='gfield_radio' id='input_1_1905'><li class='gchoice_1_1905_0'><input name='input_1905' type='radio' value='1' id='choice_1_1905_0' \/><label for='choice_1_1905_0' id='label_1_1905_0'>0-1 year<\/label><\/li><li class='gchoice_1_1905_1'><input name='input_1905' type='radio' value='2' id='choice_1_1905_1' \/><label for='choice_1_1905_1' id='label_1_1905_1'>1-5 years<\/label><\/li><li class='gchoice_1_1905_2'><input name='input_1905' type='radio' value='3' id='choice_1_1905_2' \/><label for='choice_1_1905_2' id='label_1_1905_2'>5-10 years<\/label><\/li><li class='gchoice_1_1905_3'><input name='input_1905' type='radio' value='4' id='choice_1_1905_3' \/><label for='choice_1_1905_3' id='label_1_1905_3'>10+ years<\/label><\/li><\/ul><\/div><div class=\"gf_sc_validation_message gfield_description validation_message\">This field is required.<\/div><\/div><\/li><li id='field_1_1738' class='gfield gfield_nameemailconsent add_description gfield_contains_required field_sublabel_hidden_label field_description_above hidden_label gfield_visibility_visible' ><div class=\"gf_sc_island_container\"><label class='gfield_label gfield_label_before_complex' >Final Details<span class='gfield_required'>*<\/span><\/label><div class='gfield_description gfield_consent_description' id='gfield_consent_description_1_1738'><div class=\"laststep_description\"><div class=\"laststep_description-left\">Awesome! Based on the answers you've given here, I now have a pretty good idea what your MARKETING SUPERPOWERS are!<ul><li><i class=\"sc-i-ok\"><\/i> Please enter your details below and I'll send you a personalised report that tells you all about your primary and secondary marketing superpowers and how to use these natural strengths to develop a communications approach that feels authentic and comfortable.<\/li><li><i class=\"sc-i-ok\"><\/i> No more trying to force yourself to market your business in ways that don't work for you.<\/li><li><i class=\"sc-i-ok\"><\/i> No more feeling like a square peg in a round hole.<\/li><\/ul><\/div><div class=\"laststep_description-right\"><img decoding=\"async\" src=\"\" \/><\/div><\/div><div class=\"lastpage-privacy\"><p>By signing up you are joining the Actually community, a very lovely place to be! We'll send you ideas on how to use your natural strengths to craft great communications, a weekly newsletter, advance notice of Actually events and occasional promotions. We don't spam and we won't share your data with third parties. You are free to unsubscribe at ANY time. View our <a href=\"https:\/\/actually.world\/privacy\/\" target=\"_blank\">Privacy Policy<\/a><\/p><\/div><\/div><div class='ginput_complex_nameemailconsent ginput_container has_complex_firstname has_complex_lastname has_complex_email no_complex_phone no_complex_consent gf_name_has_3 ginput_container_name' id='input_1_1738'>\n <span id='input_1_1738_1_container' class='complex_subfield complex_firstname' >\n \n <input type='text' name='input_1738.1' id='input_1_1738_1' value='' aria-label='First Name' aria-required=\"true\" aria-invalid=\"false\" placeholder='First Name' autocomplete=\"given-name\"\/>\n <label for='input_1_1738_1' class='hidden_sub_label screen-reader-text'> <span class='gfield_required'>*<\/span><\/label>\n <\/span>\n <span id='input_1_1738_7_container' class='complex_subfield complex_lastname' >\n \n <input type='text' name='input_1738.7' id='input_1_1738_7' value='' aria-label='Last Name' aria-required=\"true\" aria-invalid=\"false\" placeholder='Last Name' autocomplete=\"family-name\"\/>\n <label for='input_1_1738_7' class='hidden_sub_label screen-reader-text'>Last <span class='gfield_required'>*<\/span><\/label>\n <\/span>\n <span id='input_1_1738_2_container' class='complex_subfield complex_email' >\n \n <input type='text' name='input_1738.2' id='input_1_1738_2' value='' aria-label='Email' aria-required=\"true\" aria-invalid=\"false\" placeholder='Work Email' autocomplete=\"email\"\/>\n <label for='input_1_1738_2' class='hidden_sub_label screen-reader-text'> <span class='gfield_required'>*<\/span><\/label>\n <\/span>\n \n \n <div class='gf_clear gf_clear_complex'><\/div>\n <\/div><div class=\"gf_sc_validation_message gfield_description validation_message\">This field is required.<\/div><\/div><\/li><li id='field_1_278' class='gfield gfield_calculation field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_278' >Identify the lowest topic number<\/label><div class='ginput_container ginput_container_number'><input name='input_278' id='input_1_278' type='text' step='any' value='' data-live-default='' class='medium' readonly=\"readonly\" aria-invalid=\"false\" aria-describedby=\"gfield_description_1_278\"\/><\/div><div class='gfield_description' id='gfield_description_1_278'><p>Do not edit me.<\/p>\n\n<p>Showing the {N} lowest Key Areas of Improvement<\/p>\n\n<ul>\n\t<li><strong>LOWEST(N)<\/strong> ~> LOWEST(2)<\/li>\n\t<li><strong>HIGHEST(N)<\/strong> ~> HIGHEST(2)<\/li>\n\t<li>AND Check to <strong>is Total number of Highest \/ Lowest keys wanted to show<\/strong> on <strong>Appearance<\/strong> tab<\/li>\n<\/ul>\n\n<p>OR: use MIN \/ MAX and check to <strong>is Identify the lowest topic number<\/strong> on <strong>Appearance<\/strong> tab<\/p>\n<\/div><\/div><\/li><li id='field_1_1689' class='gfield gfield_calculation field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1689' >Topic 1 Gap<\/label><div class='ginput_container ginput_container_number'><input name='input_1689' id='input_1_1689' type='text' step='any' value='' class='' readonly=\"readonly\" aria-invalid=\"false\" aria-describedby=\"gfield_description_1_1689\"\/><\/div><div class='gfield_description' id='gfield_description_1_1689'><p>Do not edit me.<\/p>\n<\/div><\/div><\/li><li id='field_1_1821' class='gfield gfield_calculation field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1821' >Topic 2 Gap<\/label><div class='ginput_container ginput_container_number'><input name='input_1821' id='input_1_1821' type='text' step='any' value='' class='' readonly=\"readonly\" aria-invalid=\"false\" aria-describedby=\"gfield_description_1_1821\"\/><\/div><div class='gfield_description' id='gfield_description_1_1821'><p>Do not edit me.<\/p><\/div><\/div><\/li><li id='field_1_1697' class='gfield gfield_calculation field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1697' >Topic 3 Gap<\/label><div class='ginput_container ginput_container_number'><input name='input_1697' id='input_1_1697' type='text' step='any' value='' class='' readonly=\"readonly\" aria-invalid=\"false\" aria-describedby=\"gfield_description_1_1697\"\/><\/div><div class='gfield_description' id='gfield_description_1_1697'><p>Do not edit me.<\/p>\n<\/div><\/div><\/li><li id='field_1_1859' class='gfield gfield_calculation field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1859' >Topic 4 Gap<\/label><div class='ginput_container ginput_container_number'><input name='input_1859' id='input_1_1859' type='text' step='any' value='' class='' readonly=\"readonly\" aria-invalid=\"false\" aria-describedby=\"gfield_description_1_1859\"\/><\/div><div class='gfield_description' id='gfield_description_1_1859'><p>Do not edit me.<\/p><\/div><\/div><\/li><li id='field_1_1835' class='gfield gfield_calculation field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1835' >Topic 5 Gap<\/label><div class='ginput_container ginput_container_number'><input name='input_1835' id='input_1_1835' type='text' step='any' value='' class='' readonly=\"readonly\" aria-invalid=\"false\" aria-describedby=\"gfield_description_1_1835\"\/><\/div><div class='gfield_description' id='gfield_description_1_1835'><p>Do not edit me.<\/p><\/div><\/div><\/li><li id='field_1_1690' class='gfield hidden_text field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1690' >Topic 1 Yes Most Important<\/label><div class='ginput_container ginput_container_text'><input name='input_1690' id='input_1_1690' type='text' value='' class='' aria-describedby=\"gfield_description_1_1690\" aria-invalid=\"false\" \/><\/div><div class='gfield_description' id='gfield_description_1_1690'><p>Do not edit me<\/p>\n<\/div><\/div><\/li><li id='field_1_1822' class='gfield hidden_text field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1822' >Topic 2 Yes Most Important<\/label><div class='ginput_container ginput_container_text'><input name='input_1822' id='input_1_1822' type='text' value='' class='' aria-describedby=\"gfield_description_1_1822\" aria-invalid=\"false\" \/><\/div><div class='gfield_description' id='gfield_description_1_1822'><p>Do not edit me.<\/p><\/div><\/div><\/li><li id='field_1_1698' class='gfield hidden_text field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1698' >Topic 3 Yes Most Important<\/label><div class='ginput_container ginput_container_text'><input name='input_1698' id='input_1_1698' type='text' value='' class='' aria-describedby=\"gfield_description_1_1698\" aria-invalid=\"false\" \/><\/div><div class='gfield_description' id='gfield_description_1_1698'><p>Do not edit me<\/p>\n<\/div><\/div><\/li><li id='field_1_1860' class='gfield hidden_text field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1860' >Topic 4 Yes Most Important<\/label><div class='ginput_container ginput_container_text'><input name='input_1860' id='input_1_1860' type='text' value='' class='' aria-describedby=\"gfield_description_1_1860\" aria-invalid=\"false\" \/><\/div><div class='gfield_description' id='gfield_description_1_1860'><p>Do not edit me.<\/p><\/div><\/div><\/li><li id='field_1_1837' class='gfield hidden_text field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1837' >Topic 5 Yes Most Important<\/label><div class='ginput_container ginput_container_text'><input name='input_1837' id='input_1_1837' type='text' value='' class='' aria-describedby=\"gfield_description_1_1837\" aria-invalid=\"false\" \/><\/div><div class='gfield_description' id='gfield_description_1_1837'><p>Do not edit me.<\/p><\/div><\/div><\/li><li id='field_1_1963' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1963' >General Feedback text for Overall score of 0-33%<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_1963' id='input_1_1963' class='textarea medium' aria-invalid=\"false\" rows='10' cols='50'><p>You are passionate and persuasive when you speak up about your vision and mission in the world.<\/p><p>You may feel nervous in the spotlight but trust me, you shine there. You are a STAR. And you will thrive on the energy and feedback that you get from an audience.<\/p><p>With PERSUASION as your primary superpower, you will be most effective building your marketing strategy around: speaking at events, delivering workshops and podcast guesting.<\/p><\/textarea><\/div><\/div><\/li><li id='field_1_1964' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1964' >General Feedback text for Overall score of 34-66%<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_1964' id='input_1_1964' class='textarea medium' aria-invalid=\"false\" rows='10' cols='50'><p>You are a great listener. Generous with your time and attention, you get to know people deeply and quickly – understanding their strengths and unique qualities within a relatively short space of time.<\/p><p>You build extraordinary networks of connections and as a NETWORKER, if you don’t know the answer to a question, you usually know someone who does!<\/p><p>With PERCEPTION as your primary superpower, you will be most comfortable building a marketing strategy that incorporates: networking events, social events and 1-2-1 interactions, for example: calls and emails.<\/p><\/textarea><\/div><\/div><\/li><li id='field_1_1965' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1965' >General Feedback text for Overall score of 67-100%<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_1965' id='input_1_1965' class='textarea medium' aria-invalid=\"false\" rows='10' cols='50'><p>Your key strength is your ability to build relationships and collaborations with others: you are a natural COLLABORATOR.<\/p><p>You’ve really taken to heart the saying ‘If you want to go fast, go alone. If you want to go far, go together.’ And you want to go far.<\/p><p>You know that you’re best working in partnership with others. If you’re a solo entrepreneur or coach, you may suffer from entrepreneurial loneliness without collaborators to work alongside.<\/p><p>With PARTNERSHIP as your primary superpower, you should look to build your communications strategy around: partnerships, collaborations and joint ventures.<\/p><\/textarea><\/div><\/div><\/li><li id='field_1_1966' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1966' >General Feedback text for Overall score of 67-100%<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_1966' id='input_1_1966' class='textarea medium' aria-invalid=\"false\" rows='10' cols='50'><p>You’re never happier than when you’re scribbling away - it’s often how you process your own thoughts: by writing them down, editing and re-structuring them.<\/p><p>You find the writing process soothing - when you’re in flow - and would rather write a blog than do a video or create visual content.<\/p><p>With PROSE as your primary superpower, you will be most comfortable if you build your marketing strategy around: blogging, long-form social content, PR and maybe even a book (if you’ve not already written one!)<\/p><\/textarea><\/div><\/div><\/li><li id='field_1_1967' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1967' >General Feedback text for Overall score of 67-100%<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_1967' id='input_1_1967' class='textarea medium' aria-invalid=\"false\" rows='10' cols='50'><p>Well, it doesn’t mean that you should promote your services with rhyming couplets! You love the poetry of the visual arts, design and the creative process. You may actually be an artist - someone who loves to draw, paint or take photographs. Or maybe you’re a curator with a brilliant eye for beautiful images. You love to create content that will ‘stop the scroll’ with arresting images and colours. You are a CREATIVE.<\/p><p>With POETRY as your primary superpower, you will feel most comfortable building your marketing strategy around: advertising, social media and creative content.<\/p><\/textarea><\/div><\/div><\/li><li id='field_1_1691' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1691' >Topic 1 Key Area of Improvement<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_1691' id='input_1_1691' class='textarea ' aria-invalid=\"false\" rows='10' cols='50'><p class=\"topic-title\"><strong>PERSUASION<\/strong><\/p><p>Trust me, speaking is a great option for you, so let me give you a few tips to consider:<\/p><p>When it comes to speaking, start STRONG. You have approximately 10 seconds to grab the attention of your audience. Ten seconds during which they will decide whether or not to listen to whatever you have to say. Don’t waste that 10 seconds introducing yourself. At this point they don’t care who you are - they want to know if they should listen to you. They are assessing whether you’re going to inform or entertain them.<\/p><p>During that ten seconds you need to inspire them \/ surprise them or make them laugh. If you’re not naturally funny - focus on inspiring or surprising them.<br \/>You can inspire them with your vision. For example this is how I would kick off a speech to inspire my audience: ‘Imagine a world in which every business is led by purpose; where no business owner ever has to choose between making a money and making a difference and where we are all able to find joy as well as purpose in the work that we do. That’s a world I want to live in. That’s the world I want to create. What about you?’<\/p><p>Or you can surprise them with facts. For example: did you know that 80% of purpose-led entrepreneurs \/ small business owners have considered quitting in the past 12 months because their work no longer brings them joy<\/p><p>Or you can surprise them by doing something unexpected. Eliot Kay, the founder of Speaker Express, tells a story of a client of his who - in his first ten seconds on stage - plays a didgeridoo. Nobody expects a didgeridoo!<\/p><p>The difference between a good speaker and a great speaker is simple: a good speaker can deliver a script brilliantly. A great speaker can deliver brilliantly without a script.<\/p><p>My recommendation is that you develop 3-5 keynote speeches, put together slides for them and get to the point where you can deliver them without notes.<br \/>Sure, you’ll need to amend them each time to adjust for your audience and there may be times when you’re asked to speak on a subject that you don’t have a pre-prepared ‘script’ for.<\/p><p>Knowing who is in the room, why they are there and what they need from you is CENTRAL to delivering a great speech. And MOST speakers don’t do this essential piece of research. So - if you do, you are already streets ahead of the rest.<\/p><p>Whoever books you, ask them - how many people, why are they joining, what have they been told and what are they hoping to get from the session.<br \/>Spend some time thinking about the journey you need to take them on - from where they are now to the state that you want them to be in. Now - think about what kind of energy YOU need to bring in order to deliver that.<\/p><\/textarea><\/div><\/div><\/li><li id='field_1_1823' class='gfield hidden_text field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1823' >Topic 2 Key Area of Improvement<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_1823' id='input_1_1823' class='textarea ' aria-invalid=\"false\" rows='10' cols='50'><p class=\"topic-title\"><strong>PERCEPTION<\/strong><\/p><p>Even natural NETWORKERS aren’t immune from feeling intimidated walking into a room full of strangers. But the aim is to make memorable connections and that can’t happen if you’re hiding in a corner. So, let me give you some tips to help:<\/p><p>The first rule of great communications is to show up as you - but this requires you to know yourself. Seems obvious, right?Imagine introducing yourself to someone you’ve just met at an event. How would that go?<\/p><p>Most people would say: “Good afternoon - I’m John and I work as a coach.” or “Hi, my name is Clare and I work for Deutsche Bank”<\/p><p>But that is what you do, not who you are.<\/p><p>If I introduce myself to you as ‘Sara the Founder of Actually’ - all you know about me is my job. You might have a sense that I’m entrepreneurial because I’m a Founder. But that’s it.<\/p><p>If I said: ‘Hi, my name is Sara and I am a rebellious optimist. I refuse to believe that change is impossible, so I set up my business, Actually, to help people who want to change the world…’<\/p><p>Now you know something about who I am, what I believe and, chances are, you’ll remember me.<\/p><p>Networking is about relationships, not just introductions. Relationships require work and effort. If you’re not willing to invest at least one hour the next day to follow up with people, stay home.<\/p><p> Make notes immediately after the event to help you remember who you met and what you talked about<br \/> If you’d rather send an email after meeting someone, there’s nothing wrong with that. However, connecting on LinkedIn gives you a platform to:<br \/> -Stay in contact<br \/> -Keep on their radar<br \/> Personalise it<br \/> -This is where your notes come in, use them to ask open-ended questions that give them something to respond to<br \/> Focus on how you can be of service. Your follow-up note is a great place to do this<br \/> -Pass along an article you think they’ll find helpful or interesting<br \/> -Remember, 80% of people at a networking event are there to sell or to get something, being part of the 20% in the room that are there to serve automatically sets you apart.<\/p><p> Where appropriate, send a thank you note to the host.<\/p><p> <\/p><p> <\/p><p> <\/p><p> <\/p><\/textarea><\/div><\/div><\/li><li id='field_1_1699' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1699' >Topic 3 Key Area of Improvement<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_1699' id='input_1_1699' class='textarea ' aria-invalid=\"false\" rows='10' cols='50'><p class=\"topic-title\"><strong>PARTNERSHIP<\/strong><\/p><p>Collaboration is central to my approach with Actually and so I get asked about it a lot: how to set up strong and trusted collaborations and partnerships that really deliver and work. Here are three of my top tips for working in partnership:<\/p><p>During the Actually Foundations programme - in which I teach the basic building blocks of great marketing and great business, I talk to participants about principles - the core values that should guide their business and their marketing. Once of the things I teach them is that your principles make decision-making easier because they give you your fast ‘no’.<\/p><p>In the context of partnership, for example, if somebody approaches you and they want to partner with you - but you know \/ sense that your principles are not aligned: that’s a fast no. No need to dwell on it.<\/p><p>This doesn’t mean that their principles have to be a direct match for yours. One of my guiding principles, for example, is radical generosity. I don’t expect all of the people I work with or partner with to match that. BUT if my sense of them is that they are more interested in taking from me, taking my work and \/ or passing it off as their own (for example) then that is a fast no.<\/p><p>Have ‘that’ conversation<\/p><p>This is a lesson I learnt the hard way. You have to be prepared to have a clear and explicit conversation about your expectations of one another. What you’re going to do, what you expect them to do and the kind of support you are each going to provide.<\/p><p>For example, perhaps you are looking to partner with someone to run some masterclasses for you. Be clear about why you’re doing this; how long the classes will be; what kind of promotion you expect them to do and so on.<\/p><p>As well as considering - and being clear about - your expectations of them; make sure you are clear about how you can best add value to their audience. That requires you to understand who their audience \/ clients are and what they need. If you don’t know - spend some time in their groups - look at the kinds of questions and issues coming up and see where you might be able to help. Or - even quicker - ask.<\/p><\/textarea><\/div><\/div><\/li><li id='field_1_1861' class='gfield hidden_text field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1861' >Topic 4 Key Area of Improvement<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_1861' id='input_1_1861' class='textarea ' aria-invalid=\"false\" rows='10' cols='50'><p class=\"topic-title\"><strong>PROSE<\/strong><\/p><p>With PROSE as your primary superpower, you are a natural AUTHOR. You probably already know how to write, right? But you may be wondering what PR is and how to get started. Let me give you some initial tips:<\/p><p>Whenever I hear a client saying that they don’t think a journalist will be interested in their story - I remind them of a simple fact: the ONLY thing a journalist is interested in is GOOD STORIES. It is literally the definition of their job - to find, write and publish GOOD stories.<\/p><p>The key is that they have to be GOOD. So how do you know if your story is a good one? There are a number of different factors but the first and most important thing that you are going to need is a HOOK.<\/p><p>A story hook is the thing that makes your story one that needs to be written NOW. The hook is what makes your story relevant and interesting - it’s the answer to the ‘so what’ question.<\/p><p>There are any number of different types of hooks:<\/p><p> It might be a notable date eg: an awareness day or anniversary.<\/p><p> It might be something arising from the news agenda eg: maybe linked to the latest developments with Covid19 or the economy.<\/p><p> It might be research - or a trend - that you’ve commissioned or observed<\/p><p> It might be a launch...<\/p><p>Whatever your HOOK is - it needs to be something that is going to be relevant \/ of interest to the journalists and media outlet you’re pitching your story to.<\/p><p>One of the things that makes your story a good story is that you pitch it to the RIGHT journalist.<\/p><p>How do you know if it’s the right journalist? Well, I advise my clients to develop a target list of up to 10 journalists working on media titles that their ideal clients are going to be reading \/ interested in.<\/p><p>The best way to do that? READ THOSE MEDIA.<\/p><p>Now it’s not enough to identify the right journalists - you also need to build relationships with them over time. Journalists are no different to you and me - they are more likely to open an email or answer a call from someone they know than someone they don’t.<\/p><p>I recommend giving a fair amount of time and consideration to local press. Local media is a great place to start when you’re new to PR - not least because it is a lot less intimidating to pitch a story to the Croydon Advertiser than it is to pitch to The Times!<\/p><p>Plus local journalists are more inclined to be positive about your story. You’re a local business and they have a vested interest in seeing the local economy boom.<\/p><p>And finally, local newspapers are under-resourced and under-staffed. So if you can write a decent story - you have a pretty good chance of seeing it in print almost un-edited. So, don’t overlook the local press!<\/p><\/textarea><\/div><\/div><\/li><li id='field_1_1839' class='gfield hidden_text field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1839' >Topic 5 Key Area of Improvement<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_1839' id='input_1_1839' class='textarea ' aria-invalid=\"false\" rows='10' cols='50'><p class=\"topic-title\"><strong>POETRY<\/strong><\/p><p>I probably get asked more questions about how to make social content work than almost anything else! So, let me share with you a few quick tips on social media:<\/p><p>It’s all about engagement<\/p><p>Social media is just that…’social’. The clue is in the name. And social means that these platforms aren’t for ‘broadcasting’, they are for engagement and conversation. What does that mean? It means that to create truly powerful content, it must be engaging and you must engage!<\/p><p>Make sure that you really understand your audience and create content that speaks directly to their challenges, needs and questions<\/p><p>Ask questions - things that you genuinely want to know the answers to - and prioritise responding to the answers<\/p><p>Share information about yourself and your ‘back story’ and encourage people to do the same<\/p><p>Use formats that drive engagement - which means using live video as much as possible<\/p><p>I recently ran a challenge on social content creation and was surprised by the number of participants who ONLY thought about what they wanted to say or sell and NEVER considered what their audience needed or wanted to hear: how they might be able to help their audience.<\/p><p>My advice to clients is that overall, about 80% of your content should be about being of service, adding value and driving engagement. Only 20% at most should be about ‘selling’ or promoting your own activity. Even if selling is your main reason for being on social media! If the majority of your content is promotional then you will garner almost zero engagement - and no engagement means that your posts will gradually disappear from the newsfeed as the algorithm works out that nobody cares enough about them to engage!<\/p><p>The ‘Golden Hour’<\/p><p>One of the worst ‘sins’ you can commit on social media is the ‘post and run’ sin. Nearly every algorithm on every platform prioritises responses in the ‘golden hour’ ie: the first hour after you have posted your content. So you want to be monitoring your content especially carefully during that hour and making sure that you respond to comments and answer questions quickly!<\/p><\/textarea><\/div><\/div><\/li><li id='field_1_133' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_133' >Call to Action 0-33%<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_133' id='input_1_133' class='textarea medium' aria-invalid=\"false\" rows='10' cols='50'><p>Thank you so much for taking the time to complete the ‘Great Communications Tribes’ quiz. I really hope that your results have been helpful and given you something to think about.<\/p><p>If you’d like to discuss your results and how you can use this insight to create better communications and marketing, you can book a FREE 121 call with me.<\/p><p>To book your free call, please just click <a target=\"_blank\" href=\"https:\/\/calendly.com\/actuallyworld\/clarity-call-quiz\"><strong>here.<\/strong><\/a><\/p><\/textarea><\/div><\/div><\/li><li id='field_1_1692' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1692' >Topic 1 Detailed Text for 0-33%<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_1692' id='input_1_1692' class='textarea small' aria-invalid=\"false\" rows='10' cols='50'><p>d<\/p><\/textarea><\/div><\/div><\/li><li id='field_1_1693' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1693' >Topic 1 Detailed Text for 34-66%<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_1693' id='input_1_1693' class='textarea small' aria-invalid=\"false\" rows='10' cols='50'><p>d<\/p><\/textarea><\/div><\/div><\/li><li id='field_1_1694' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1694' >Topic 1 Detailed Text for 67-100%<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_1694' id='input_1_1694' class='textarea small' aria-invalid=\"false\" rows='10' cols='50'><p>d<\/p><\/textarea><\/div><\/div><\/li><li id='field_1_1825' class='gfield hidden_text field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1825' >Topic 2 Detailed Text for 0-33%<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_1825' id='input_1_1825' class='textarea ' aria-invalid=\"false\" rows='10' cols='50'><\/textarea><\/div><\/div><\/li><li id='field_1_1826' class='gfield hidden_text field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1826' >Topic 2 Detailed Text for 34-66%<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_1826' id='input_1_1826' class='textarea ' aria-invalid=\"false\" rows='10' cols='50'><\/textarea><\/div><\/div><\/li><li id='field_1_1827' class='gfield hidden_text field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1827' >Topic 2 Detailed Text for 67-100%<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_1827' id='input_1_1827' class='textarea ' aria-invalid=\"false\" rows='10' cols='50'><\/textarea><\/div><\/div><\/li><li id='field_1_1700' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1700' >Topic 3 Detailed Text for 0-33%<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_1700' id='input_1_1700' class='textarea small' aria-invalid=\"false\" rows='10' cols='50'><p>d<\/p><\/textarea><\/div><\/div><\/li><li id='field_1_1701' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1701' >Topic 3 Detailed Text for 34-66%<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_1701' id='input_1_1701' class='textarea small' aria-invalid=\"false\" rows='10' cols='50'><p>d<\/p><\/textarea><\/div><\/div><\/li><li id='field_1_1702' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1702' >Topic 3 Detailed Text for 67-100%<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_1702' id='input_1_1702' class='textarea small' aria-invalid=\"false\" rows='10' cols='50'><p>d<\/p><\/textarea><\/div><\/div><\/li><li id='field_1_1863' class='gfield hidden_text field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1863' >Topic 4 Detailed Text for 0-33%<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_1863' id='input_1_1863' class='textarea ' aria-invalid=\"false\" rows='10' cols='50'><\/textarea><\/div><\/div><\/li><li id='field_1_1864' class='gfield hidden_text field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1864' >Topic 4 Detailed Text for 34-66%<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_1864' id='input_1_1864' class='textarea ' aria-invalid=\"false\" rows='10' cols='50'><\/textarea><\/div><\/div><\/li><li id='field_1_1865' class='gfield hidden_text field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1865' >Topic 4 Detailed Text for 67-100%<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_1865' id='input_1_1865' class='textarea ' aria-invalid=\"false\" rows='10' cols='50'><\/textarea><\/div><\/div><\/li><li id='field_1_1843' class='gfield hidden_text field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1843' >Topic 5 Detailed Text for 0-33%<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_1843' id='input_1_1843' class='textarea ' aria-invalid=\"false\" rows='10' cols='50'><\/textarea><\/div><\/div><\/li><li id='field_1_1844' class='gfield hidden_text field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1844' >Topic 5 Detailed Text for 34-66%<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_1844' id='input_1_1844' class='textarea ' aria-invalid=\"false\" rows='10' cols='50'><\/textarea><\/div><\/div><\/li><li id='field_1_1845' class='gfield hidden_text field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1845' >Topic 5 Detailed Text for 67-100%<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_1845' id='input_1_1845' class='textarea ' aria-invalid=\"false\" rows='10' cols='50'><\/textarea><\/div><\/div><\/li><li id='field_1_1688' class='gfield hidden_text gfield_calculation field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1688' >Topic 1 %<\/label><div class='ginput_container ginput_container_number'><input name='input_1688' id='input_1_1688' type='text' step='any' value='' data-live-default='' class='' readonly=\"readonly\" aria-invalid=\"false\" aria-describedby=\"gfield_description_1_1688\"\/><\/div><div class='gfield_description' id='gfield_description_1_1688'><p>Please only change (edit, add remove) the + part, with the XXX referring to each of the field IDs in the questions in this topic.<\/p>\n<\/div><\/div><\/li><li id='field_1_1824' class='gfield hidden_text gfield_calculation field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1824' >Topic 2 %<\/label><div class='ginput_container ginput_container_number'><input name='input_1824' id='input_1_1824' type='text' step='any' value='' data-live-default='' class='' readonly=\"readonly\" aria-invalid=\"false\" aria-describedby=\"gfield_description_1_1824\"\/><\/div><div class='gfield_description' id='gfield_description_1_1824'><p>Please only change (edit, add remove) the + part, with the XXX referring to each of the field IDs in the questions in this topic.<\/p><\/div><\/div><\/li><li id='field_1_1696' class='gfield hidden_text gfield_calculation field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1696' >Topic 3 %<\/label><div class='ginput_container ginput_container_number'><input name='input_1696' id='input_1_1696' type='text' step='any' value='' data-live-default='' class='' readonly=\"readonly\" aria-invalid=\"false\" aria-describedby=\"gfield_description_1_1696\"\/><\/div><div class='gfield_description' id='gfield_description_1_1696'><p>Please only change (edit, add remove) the + part, with the XXX referring to each of the field IDs in the questions in this topic.<\/p>\n<\/div><\/div><\/li><li id='field_1_1862' class='gfield hidden_text gfield_calculation field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1862' >Topic 4 %<\/label><div class='ginput_container ginput_container_number'><input name='input_1862' id='input_1_1862' type='text' step='any' value='' data-live-default='' class='' readonly=\"readonly\" aria-invalid=\"false\" aria-describedby=\"gfield_description_1_1862\"\/><\/div><div class='gfield_description' id='gfield_description_1_1862'><p>Please only change (edit, add remove) the + part, with the XXX referring to each of the field IDs in the questions in this topic.<\/p><\/div><\/div><\/li><li id='field_1_1841' class='gfield hidden_text gfield_calculation field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1841' >Topic 5 %<\/label><div class='ginput_container ginput_container_number'><input name='input_1841' id='input_1_1841' type='text' step='any' value='' data-live-default='' class='' readonly=\"readonly\" aria-invalid=\"false\" aria-describedby=\"gfield_description_1_1841\"\/><\/div><div class='gfield_description' id='gfield_description_1_1841'><p>Please only change (edit, add remove) the + part, with the XXX referring to each of the field IDs in the questions in this topic.<\/p><\/div><\/div><\/li><li id='field_1_1896' class='gfield gsection field_sublabel_below field_description_below gfield_visibility_visible' ><div class=\"gf_sc_island_container\"><h2 class='gsection_title'>Testimonials<\/h2><\/div><\/li><li id='field_1_1897' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1897' >Testimonial Box 1<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_1897' id='input_1_1897' class='textarea medium' aria-invalid=\"false\" rows='10' cols='50'><p>“I’m LOVING what Actually stands for and the feeling of empowerment that’s starting to build within me the more I learn.”<br \/><br \/>MORAG YOUNG<\/p><\/textarea><\/div><\/div><\/li><li id='field_1_1898' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1898' >Testimonial Box 2<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_1898' id='input_1_1898' class='textarea medium' aria-invalid=\"false\" rows='10' cols='50'><p>“I learnt to develop strategies that have impact, the importance of strong values and trust to build a team.”<br \/><br \/>SARA PETERS, ASSOCIATE DIRECTOR, SCHOFIELD LOTHIAN<\/p><\/textarea><\/div><\/div><\/li><li id='field_1_48' class='gfield gfield_calculation field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_48' >Overall Total Number<\/label><div class='ginput_container ginput_container_number'><input name='input_48' id='input_1_48' type='text' step='any' value='' class='medium' readonly=\"readonly\" aria-invalid=\"false\" aria-describedby=\"gfield_description_1_48\"\/><\/div><div class='gfield_description' id='gfield_description_1_48'><p>Add in ALL questions below. This will simply add up all questions and give a total number of points for all.<\/p>\n<\/div><\/div><\/li><li id='field_1_58' class='gfield gfield_calculation field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_58' >Overall Current Percentage<\/label><div class='ginput_container ginput_container_number'><input name='input_58' id='input_1_58' type='text' step='any' value='' class='medium' readonly=\"readonly\" aria-invalid=\"false\" aria-describedby=\"gfield_description_1_58\"\/><\/div><div class='gfield_description' id='gfield_description_1_58'><p>Creation note: Change "40" to the number of total points available in this quiz. <br \/>\n<br \/>\nE.g. Total of 6 questions is 4x6 = "24". Total of 8 questions is 4x8 = "32". etc<\/p>\n<\/div><\/div><\/li><li id='field_1_1867' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1867' >All topics have 100% scored - Message<\/label><div class='ginput_container ginput_container_text'><input name='input_1867' id='input_1_1867' type='text' value='Do you regularly review your mortgage to ensure that you have the best deal possible?' class='medium' aria-describedby=\"gfield_description_1_1867\" aria-invalid=\"false\" \/><\/div><div class='gfield_description' id='gfield_description_1_1867'><p>Dont change Label<\/p>\n\n<div id=\"gtx-trans\" style=\"position: absolute; left: 89px; top: 38px;\">\n<div class=\"gtx-trans-icon\"> <\/div>\n<\/div>\n<\/div><\/div><\/li><li id='field_1_1752' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1752' >Final score is Low<\/label><div class='ginput_container ginput_container_text'><input name='input_1752' id='input_1_1752' type='text' value='' class='medium' aria-describedby=\"gfield_description_1_1752\" aria-invalid=\"false\" \/><\/div><div class='gfield_description' id='gfield_description_1_1752'><p>Do not edit me.<\/p>\n<\/div><\/div><\/li><li id='field_1_1754' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1754' >Final score is Medium<\/label><div class='ginput_container ginput_container_text'><input name='input_1754' id='input_1_1754' type='text' value='' class='medium' aria-describedby=\"gfield_description_1_1754\" aria-invalid=\"false\" \/><\/div><div class='gfield_description' id='gfield_description_1_1754'><p>Do not edit me.<\/p>\n<\/div><\/div><\/li><li id='field_1_1753' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1753' >Final score is High<\/label><div class='ginput_container ginput_container_text'><input name='input_1753' id='input_1_1753' type='text' value='' class='medium' aria-describedby=\"gfield_description_1_1753\" aria-invalid=\"false\" \/><\/div><div class='gfield_description' id='gfield_description_1_1753'><p>Do not edit me.<\/p>\n<\/div><\/div><\/li><li id='field_1_1899' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1899' >Key Area(s) of Improvement Title<\/label><div class='ginput_container ginput_container_text'><input name='input_1899' id='input_1_1899' type='text' value='Your Top Communications Tribes' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1961' class='gfield field_sublabel_below 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[1965],1966: [1966],1967: [1967],1691: [1691],1823: [1823],1699: [1699],1861: [1861],1839: [1839],1692: [1692],1693: [1693],1694: [1694],1825: [1825],1826: [1826],1827: [1827],1700: [1700],1701: [1701],1702: [1702],1863: [1863],1864: [1864],1865: [1865],1843: [1843],1844: [1844],1845: [1845],1867: [1867],1752: [1752],1754: [1754],1753: [1753] }, animation: 0, defaults: {\"179\":\"<p>Thank you for taking the time to complete the quiz.<\\\/p><p>Your individual report is compiled in the PDF attached.<\\\/p>\",\"180\":\"<p>Let's ACTUALLY grow your business and your impact!<\\\/p><p>Sara Price<\\\/p><p>Founder, Actually<\\\/p><p><br \\\/><a href=\\\"https:\\\/\\\/actually.world\\\/\\\">https:\\\/\\\/actually.world\\\/<\\\/a><\\\/p><p> <\\\/p>\",\"172\":\"PERSUASION\",\"1791\":\"5\",\"1968\":\"1\",\"1969\":\"1\",\"1970\":\"1\",\"1971\":\"1\",\"1972\":\"1\",\"1817\":\"PERCEPTION\",\"1818\":\"10\",\"1973\":\"1\",\"1974\":\"1\",\"1975\":\"1\",\"1976\":\"1\",\"1977\":\"1\",\"1978\":\"1\",\"1979\":\"1\",\"1980\":\"1\",\"1981\":\"1\",\"1982\":\"1\",\"171\":\"PARTNERSHIP\",\"1792\":\"10\",\"1983\":\"1\",\"1984\":\"1\",\"1985\":\"1\",\"1986\":\"1\",\"1987\":\"1\",\"1988\":\"1\",\"1989\":\"1\",\"1990\":\"1\",\"1991\":\"1\",\"1992\":\"1\",\"1854\":\"PROSE\",\"1855\":\"10\",\"1993\":\"1\",\"1994\":\"1\",\"1995\":\"1\",\"1996\":\"1\",\"1997\":\"1\",\"1998\":\"1\",\"1999\":\"1\",\"2000\":\"1\",\"2001\":\"1\",\"2002\":\"1\",\"1828\":\"POETRY\",\"1829\":\"5\",\"2003\":\"1\",\"2004\":\"1\",\"2005\":\"1\",\"2006\":\"1\",\"2007\":\"1\",\"176\":\"Segmentation\",\"1738\":{\"1738.1\":\"\",\"1738.7\":\"\",\"1738.2\":\"\",\"1738.8\":\"\",\"1738.4\":\"\",\"1738.5\":\"\",\"1738.6\":\"\"},\"1730\":\"<p>From your self-identified score, it appears you are struggling or frustrated with most areas, and could really use some help. 123d<\\\/p>\",\"1963\":\"<p>You are passionate and persuasive when you speak up about your vision and mission in the world.<\\\/p><p>You may feel nervous in the spotlight but trust me, you shine there. You are a STAR. And you will thrive on the energy and feedback that you get from an audience.<\\\/p><p>With PERSUASION as your primary superpower, you will be most effective building your marketing strategy around: speaking at events, delivering workshops and podcast guesting.<\\\/p>\",\"1964\":\"<p>You are a great listener. Generous with your time and attention, you get to know people deeply and quickly – understanding their strengths and unique qualities within a relatively short space of time.<\\\/p><p>You build extraordinary networks of connections and as a NETWORKER, if you don’t know the answer to a question, you usually know someone who does!<\\\/p><p>With PERCEPTION as your primary superpower, you will be most comfortable building a marketing strategy that incorporates: networking events, social events and 1-2-1 interactions, for example: calls and emails.<\\\/p>\",\"1965\":\"<p>Your key strength is your ability to build relationships and collaborations with others: you are a natural COLLABORATOR.<\\\/p><p>You’ve really taken to heart the saying ‘If you want to go fast, go alone. If you want to go far, go together.’ And you want to go far.<\\\/p><p>You know that you’re best working in partnership with others. If you’re a solo entrepreneur or coach, you may suffer from entrepreneurial loneliness without collaborators to work alongside.<\\\/p><p>With PARTNERSHIP as your primary superpower, you should look to build your communications strategy around: partnerships, collaborations and joint ventures.<\\\/p>\",\"1966\":\"<p>You’re never happier than when you’re scribbling away - it’s often how you process your own thoughts: by writing them down, editing and re-structuring them.<\\\/p><p>You find the writing process soothing - when you’re in flow - and would rather write a blog than do a video or create visual content.<\\\/p><p>With PROSE as your primary superpower, you will be most comfortable if you build your marketing strategy around: blogging, long-form social content, PR and maybe even a book (if you’ve not already written one!)<\\\/p>\",\"1967\":\"<p>Well, it doesn’t mean that you should promote your services with rhyming couplets! You love the poetry of the visual arts, design and the creative process. You may actually be an artist - someone who loves to draw, paint or take photographs. Or maybe you’re a curator with a brilliant eye for beautiful images. You love to create content that will ‘stop the scroll’ with arresting images and colours. You are a CREATIVE.<\\\/p><p>With POETRY as your primary superpower, you will feel most comfortable building your marketing strategy around: advertising, social media and creative content.<\\\/p>\",\"1731\":\"<p><strong><\\\/strong><\\\/p><p>XXXXd<\\\/p>\",\"1691\":\"<p class=\\\"topic-title\\\"><strong>PERSUASION<\\\/strong><\\\/p><p>Trust me, speaking is a great option for you, so let me give you a few tips to consider:<\\\/p><p>When it comes to speaking, start STRONG. You have approximately 10 seconds to grab the attention of your audience. Ten seconds during which they will decide whether or not to listen to whatever you have to say. Don’t waste that 10 seconds introducing yourself. At this point they don’t care who you are - they want to know if they should listen to you. They are assessing whether you’re going to inform or entertain them.<\\\/p><p>During that ten seconds you need to inspire them \\\/ surprise them or make them laugh. If you’re not naturally funny - focus on inspiring or surprising them.<br \\\/>You can inspire them with your vision. For example this is how I would kick off a speech to inspire my audience: ‘Imagine a world in which every business is led by purpose; where no business owner ever has to choose between making a money and making a difference and where we are all able to find joy as well as purpose in the work that we do. That’s a world I want to live in. That’s the world I want to create. What about you?’<\\\/p><p>Or you can surprise them with facts. For example: did you know that 80% of purpose-led entrepreneurs \\\/ small business owners have considered quitting in the past 12 months because their work no longer brings them joy<\\\/p><p>Or you can surprise them by doing something unexpected. Eliot Kay, the founder of Speaker Express, tells a story of a client of his who - in his first ten seconds on stage - plays a didgeridoo. Nobody expects a didgeridoo!<\\\/p><p>The difference between a good speaker and a great speaker is simple: a good speaker can deliver a script brilliantly. A great speaker can deliver brilliantly without a script.<\\\/p><p>My recommendation is that you develop 3-5 keynote speeches, put together slides for them and get to the point where you can deliver them without notes.<br \\\/>Sure, you’ll need to amend them each time to adjust for your audience and there may be times when you’re asked to speak on a subject that you don’t have a pre-prepared ‘script’ for.<\\\/p><p>Knowing who is in the room, why they are there and what they need from you is CENTRAL to delivering a great speech. And MOST speakers don’t do this essential piece of research. So - if you do, you are already streets ahead of the rest.<\\\/p><p>Whoever books you, ask them - how many people, why are they joining, what have they been told and what are they hoping to get from the session.<br \\\/>Spend some time thinking about the journey you need to take them on - from where they are now to the state that you want them to be in. Now - think about what kind of energy YOU need to bring in order to deliver that.<\\\/p>\",\"1823\":\"<p class=\\\"topic-title\\\"><strong>PERCEPTION<\\\/strong><\\\/p><p>Even natural NETWORKERS aren’t immune from feeling intimidated walking into a room full of strangers. But the aim is to make memorable connections and that can’t happen if you’re hiding in a corner. So, let me give you some tips to help:<\\\/p><p>The first rule of great communications is to show up as you - but this requires you to know yourself. Seems obvious, right?Imagine introducing yourself to someone you’ve just met at an event. How would that go?<\\\/p><p>Most people would say: “Good afternoon - I’m John and I work as a coach.” or “Hi, my name is Clare and I work for Deutsche Bank”<\\\/p><p>But that is what you do, not who you are.<\\\/p><p>If I introduce myself to you as ‘Sara the Founder of Actually’ - all you know about me is my job. You might have a sense that I’m entrepreneurial because I’m a Founder. But that’s it.<\\\/p><p>If I said: ‘Hi, my name is Sara and I am a rebellious optimist. I refuse to believe that change is impossible, so I set up my business, Actually, to help people who want to change the world…’<\\\/p><p>Now you know something about who I am, what I believe and, chances are, you’ll remember me.<\\\/p><p>Networking is about relationships, not just introductions. Relationships require work and effort. If you’re not willing to invest at least one hour the next day to follow up with people, stay home.<\\\/p><p> Make notes immediately after the event to help you remember who you met and what you talked about<br \\\/> If you’d rather send an email after meeting someone, there’s nothing wrong with that. However, connecting on LinkedIn gives you a platform to:<br \\\/> -Stay in contact<br \\\/> -Keep on their radar<br \\\/> Personalise it<br \\\/> -This is where your notes come in, use them to ask open-ended questions that give them something to respond to<br \\\/> Focus on how you can be of service. Your follow-up note is a great place to do this<br \\\/> -Pass along an article you think they’ll find helpful or interesting<br \\\/> -Remember, 80% of people at a networking event are there to sell or to get something, being part of the 20% in the room that are there to serve automatically sets you apart.<\\\/p><p> Where appropriate, send a thank you note to the host.<\\\/p><p> <\\\/p><p> <\\\/p><p> <\\\/p><p> <\\\/p>\",\"1699\":\"<p class=\\\"topic-title\\\"><strong>PARTNERSHIP<\\\/strong><\\\/p><p>Collaboration is central to my approach with Actually and so I get asked about it a lot: how to set up strong and trusted collaborations and partnerships that really deliver and work. Here are three of my top tips for working in partnership:<\\\/p><p>During the Actually Foundations programme - in which I teach the basic building blocks of great marketing and great business, I talk to participants about principles - the core values that should guide their business and their marketing. Once of the things I teach them is that your principles make decision-making easier because they give you your fast ‘no’.<\\\/p><p>In the context of partnership, for example, if somebody approaches you and they want to partner with you - but you know \\\/ sense that your principles are not aligned: that’s a fast no. No need to dwell on it.<\\\/p><p>This doesn’t mean that their principles have to be a direct match for yours. One of my guiding principles, for example, is radical generosity. I don’t expect all of the people I work with or partner with to match that. BUT if my sense of them is that they are more interested in taking from me, taking my work and \\\/ or passing it off as their own (for example) then that is a fast no.<\\\/p><p>Have ‘that’ conversation<\\\/p><p>This is a lesson I learnt the hard way. You have to be prepared to have a clear and explicit conversation about your expectations of one another. What you’re going to do, what you expect them to do and the kind of support you are each going to provide.<\\\/p><p>For example, perhaps you are looking to partner with someone to run some masterclasses for you. Be clear about why you’re doing this; how long the classes will be; what kind of promotion you expect them to do and so on.<\\\/p><p>As well as considering - and being clear about - your expectations of them; make sure you are clear about how you can best add value to their audience. That requires you to understand who their audience \\\/ clients are and what they need. If you don’t know - spend some time in their groups - look at the kinds of questions and issues coming up and see where you might be able to help. Or - even quicker - ask.<\\\/p>\",\"1861\":\"<p class=\\\"topic-title\\\"><strong>PROSE<\\\/strong><\\\/p><p>With PROSE as your primary superpower, you are a natural AUTHOR. You probably already know how to write, right? But you may be wondering what PR is and how to get started. Let me give you some initial tips:<\\\/p><p>Whenever I hear a client saying that they don’t think a journalist will be interested in their story - I remind them of a simple fact: the ONLY thing a journalist is interested in is GOOD STORIES. It is literally the definition of their job - to find, write and publish GOOD stories.<\\\/p><p>The key is that they have to be GOOD. So how do you know if your story is a good one? There are a number of different factors but the first and most important thing that you are going to need is a HOOK.<\\\/p><p>A story hook is the thing that makes your story one that needs to be written NOW. The hook is what makes your story relevant and interesting - it’s the answer to the ‘so what’ question.<\\\/p><p>There are any number of different types of hooks:<\\\/p><p> It might be a notable date eg: an awareness day or anniversary.<\\\/p><p> It might be something arising from the news agenda eg: maybe linked to the latest developments with Covid19 or the economy.<\\\/p><p> It might be research - or a trend - that you’ve commissioned or observed<\\\/p><p> It might be a launch...<\\\/p><p>Whatever your HOOK is - it needs to be something that is going to be relevant \\\/ of interest to the journalists and media outlet you’re pitching your story to.<\\\/p><p>One of the things that makes your story a good story is that you pitch it to the RIGHT journalist.<\\\/p><p>How do you know if it’s the right journalist? Well, I advise my clients to develop a target list of up to 10 journalists working on media titles that their ideal clients are going to be reading \\\/ interested in.<\\\/p><p>The best way to do that? READ THOSE MEDIA.<\\\/p><p>Now it’s not enough to identify the right journalists - you also need to build relationships with them over time. Journalists are no different to you and me - they are more likely to open an email or answer a call from someone they know than someone they don’t.<\\\/p><p>I recommend giving a fair amount of time and consideration to local press. Local media is a great place to start when you’re new to PR - not least because it is a lot less intimidating to pitch a story to the Croydon Advertiser than it is to pitch to The Times!<\\\/p><p>Plus local journalists are more inclined to be positive about your story. You’re a local business and they have a vested interest in seeing the local economy boom.<\\\/p><p>And finally, local newspapers are under-resourced and under-staffed. So if you can write a decent story - you have a pretty good chance of seeing it in print almost un-edited. So, don’t overlook the local press!<\\\/p>\",\"1839\":\"<p class=\\\"topic-title\\\"><strong>POETRY<\\\/strong><\\\/p><p>I probably get asked more questions about how to make social content work than almost anything else! So, let me share with you a few quick tips on social media:<\\\/p><p>It’s all about engagement<\\\/p><p>Social media is just that…’social’. The clue is in the name. And social means that these platforms aren’t for ‘broadcasting’, they are for engagement and conversation. What does that mean? It means that to create truly powerful content, it must be engaging and you must engage!<\\\/p><p>Make sure that you really understand your audience and create content that speaks directly to their challenges, needs and questions<\\\/p><p>Ask questions - things that you genuinely want to know the answers to - and prioritise responding to the answers<\\\/p><p>Share information about yourself and your ‘back story’ and encourage people to do the same<\\\/p><p>Use formats that drive engagement - which means using live video as much as possible<\\\/p><p>I recently ran a challenge on social content creation and was surprised by the number of participants who ONLY thought about what they wanted to say or sell and NEVER considered what their audience needed or wanted to hear: how they might be able to help their audience.<\\\/p><p>My advice to clients is that overall, about 80% of your content should be about being of service, adding value and driving engagement. Only 20% at most should be about ‘selling’ or promoting your own activity. Even if selling is your main reason for being on social media! If the majority of your content is promotional then you will garner almost zero engagement - and no engagement means that your posts will gradually disappear from the newsfeed as the algorithm works out that nobody cares enough about them to engage!<\\\/p><p>The ‘Golden Hour’<\\\/p><p>One of the worst ‘sins’ you can commit on social media is the ‘post and run’ sin. Nearly every algorithm on every platform prioritises responses in the ‘golden hour’ ie: the first hour after you have posted your content. So you want to be monitoring your content especially carefully during that hour and making sure that you respond to comments and answer questions quickly!<\\\/p>\",\"1732\":\"<p>You've qualified for a FREE 1:1 call XXXXX to talk to you about your scores.<\\\/p><p>On the call you can expect to discuss XXXXXX<\\\/p><p>Book a free call via XXXXXXd<\\\/p>\",\"133\":\"<p>Thank you so much for taking the time to complete the ‘Great Communications Tribes’ quiz. I really hope that your results have been helpful and given you something to think about.<\\\/p><p>If you’d like to discuss your results and how you can use this insight to create better communications and marketing, you can book a FREE 121 call with me.<\\\/p><p>To book your free call, please just click <a target=_blank href=https:\\\/\\\/calendly.com\\\/actuallyworld\\\/clarity-call-quiz><strong>here.<\\\/strong><\\\/a><\\\/p>\",\"1736\":\"<p>d<\\\/p>\",\"1692\":\"<p>d<\\\/p>\",\"1693\":\"<p>d<\\\/p>\",\"1694\":\"<p>d<\\\/p>\",\"1700\":\"<p>d<\\\/p>\",\"1701\":\"<p>d<\\\/p>\",\"1702\":\"<p>d<\\\/p>\",\"1897\":\"<p>“I’m LOVING what Actually stands for and the feeling of empowerment that’s starting to build within me the more I learn.”<br \\\/><br \\\/>MORAG YOUNG<\\\/p>\",\"1898\":\"<p>“I learnt to develop strategies that have impact, the importance of strong values and trust to build a team.”<br \\\/><br \\\/>SARA PETERS, ASSOCIATE DIRECTOR, SCHOFIELD LOTHIAN<\\\/p>\",\"1867\":\"Do you regularly review your mortgage to ensure that you have the best deal possible?\",\"1899\":\"Your Top Communications Tribes\"}, fields: {\"1960\":[],\"1959\":[],\"1948\":[],\"1953\":[],\"1949\":[],\"1954\":[],\"1950\":[],\"1955\":[],\"1951\":[],\"1956\":[],\"1952\":[],\"1957\":[],\"1733\":[],\"1735\":[],\"1734\":[],\"179\":[],\"180\":[],\"1798\":[],\"172\":[],\"1791\":[],\"16\":[1968,1969,1970,1971,1972],\"1968\":[],\"1969\":[],\"1970\":[],\"1971\":[],\"1972\":[],\"1817\":[],\"1818\":[],\"1819\":[1973,1974,1975,1976,1977],\"1973\":[],\"1974\":[],\"1975\":[],\"1976\":[],\"1977\":[],\"1902\":[1978,1979,1980,1981,1982],\"1978\":[],\"1979\":[],\"1980\":[],\"1981\":[],\"1982\":[],\"171\":[],\"1792\":[],\"1578\":[1983,1984,1985,1986,1987],\"1983\":[],\"1984\":[],\"1985\":[],\"1986\":[],\"1987\":[],\"1903\":[1988,1989,1990,1991,1992],\"1988\":[],\"1989\":[],\"1990\":[],\"1991\":[],\"1992\":[],\"1854\":[],\"1855\":[],\"1856\":[1993,1994,1995,1996,1997],\"1993\":[],\"1994\":[],\"1995\":[],\"1996\":[],\"1997\":[],\"1857\":[1998,1999,2000,2001,2002],\"1998\":[],\"1999\":[],\"2000\":[],\"2001\":[],\"2002\":[],\"1828\":[],\"1829\":[],\"1830\":[2003,2004,2005,2006,2007],\"2003\":[],\"2004\":[],\"2005\":[],\"2006\":[],\"2007\":[],\"176\":[],\"1958\":[1904,1905],\"1904\":[],\"1905\":[],\"1799\":[],\"1738\":[],\"1729\":[],\"278\":[],\"1689\":[],\"1821\":[],\"1697\":[],\"1859\":[],\"1835\":[],\"1690\":[1691],\"1822\":[1823],\"1698\":[1699],\"1860\":[1861],\"1837\":[1839],\"1730\":[],\"1963\":[],\"1964\":[],\"1965\":[],\"1966\":[],\"1967\":[],\"1731\":[],\"1691\":[],\"1823\":[],\"1699\":[],\"1861\":[],\"1839\":[],\"1732\":[],\"133\":[],\"1736\":[],\"1692\":[],\"1693\":[],\"1694\":[],\"1825\":[],\"1826\":[],\"1827\":[],\"1700\":[],\"1701\":[],\"1702\":[],\"1863\":[],\"1864\":[],\"1865\":[],\"1843\":[],\"1844\":[],\"1845\":[],\"1737\":[],\"1688\":[1692,1693,1694,1867],\"1824\":[1825,1826,1827,1867],\"1696\":[1700,1701,1702,1867],\"1862\":[1863,1864,1865,1867],\"1841\":[1843,1844,1845,1867],\"1896\":[],\"1897\":[],\"1898\":[],\"1751\":[],\"48\":[],\"58\":[1752,1754,1753],\"1867\":[],\"1752\":[],\"1754\":[],\"1753\":[],\"1899\":[],\"1961\":[1963,1964,1965,1966,1967],\"1962\":[]} }; 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Lots of potential clients and great contacts will be there. How do you feel about attending?:1902}+{Topic Your mentor has suggested that you find some partners to develop \\u2018joint ventures\\u2019 with. You\\u2019re feeling::1578}+{Topic You\\u2019ve got half a day free and you\\u2019ve committed to using it for content creation for your social media channels. How are you feeling?:1903}+{Topic You\\u2019ve been told time and time again that you should write a book to establish your expertise, boost your credibility and promote your business. The idea makes you feel::1856}+{Topic If you had to give a key-note speech of 30 minutes on one of these topics (even if you don\\u2019t know anything about the subject), which one would you feel most drawn to?:1857}+{Topic Which of these groups of words BEST describe you?:1830}\",\"rounding\":\"2\"},{\"field_id\":58,\"formula\":\"({Overall Current Total:48}\\\/( {Available Available values for Topic 1:1791}+{Available Available values for Topic 2:1818}+{Available Available values for Topic 3:1792}+{Available Available values for Topic 4:1855}+{Available Available values for Topic 5:1829} ) ) * 90 + 10\",\"rounding\":\"0\"}]);if(typeof Placeholders != 'undefined'){\n Placeholders.enable();\n }(function($){\n var cleanNumber = function ( value, formId, fieldId, formulaField ) {\n\n var numberFormat = gf_get_field_number_format( fieldId, formId );\n \n if( ! numberFormat ) {\n numberFormat = gf_get_field_number_format(formulaField.field_id, formId);\n }\n \n var decimalSeparator = gformGetDecimalSeparator(numberFormat);\n \n value = gformCleanNumber( value, '', '', decimalSeparator );\n if( ! value )\n value = 0;\n \n return value;\n }\n\n var replaceFieldTags = function( formId, expr, formulaField ) {\n\n var matches = GFMergeTag.parseMergeTags( expr );\n \n for(i in matches) {\n \n if(! matches.hasOwnProperty(i))\n continue;\n \n var inputId = matches[i][1];\n var fieldId = parseInt(inputId,10);\n \n var modifier = \"value\";\n if( matches[i][3] ){\n modifier = matches[i][3];\n }\n else {\n var is_product_radio = jQuery(\".gfield_price input[name=input_\" + fieldId + \"]\").is(\"input[type=radio]\");\n var is_product_dropdown = jQuery(\".gfield_price select[name=input_\" + fieldId + \"]\").length > 0;\n var is_option_checkbox = jQuery(\".gfield_price input[name=input_\" + inputId + \"]\").is(\"input[type=checkbox]\");\n \n if( is_product_dropdown || is_product_radio || is_option_checkbox ) {\n modifier = \"price\";\n }\n }\n \n var isVisible = window[\"gf_check_field_rule\"] ? gf_check_field_rule( formId, fieldId, true, \"\" ) == \"show\" : true;\n \n var value = isVisible ? 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ginput_container_number'><input name='input_1955' id='input_1_1955' type='text' step='any' value='' class='medium' readonly=\"readonly\" aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1951' class='gfield gfield_calculation field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1951' >PROSE TOTAL<\/label><div class='ginput_container ginput_container_number'><input name='input_1951' id='input_1_1951' type='text' step='any' value='' class='medium' readonly=\"readonly\" aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1956' class='gfield gfield_calculation field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1956' >PROSE %<\/label><div class='ginput_container ginput_container_number'><input name='input_1956' id='input_1_1956' type='text' step='any' value='' class='medium' 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field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1733' >Source<\/label><div class='ginput_container ginput_container_text'><input name='input_1733' id='input_1_1733' type='text' value='' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1735' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1735' >Hidden 2<\/label><div class='ginput_container ginput_container_text'><input name='input_1735' id='input_1_1735' type='text' value='' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1734' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1734' >Hidden 3<\/label><div class='ginput_container ginput_container_text'><input name='input_1734' id='input_1_1734' type='text' value='' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_179' class='gfield hidden-field field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_179' >Email Header<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_179' id='input_1_179' class='textarea medium' aria-invalid=\"false\" rows='10' cols='50'><p>Thank you for taking the time to complete the quiz.<\/p><p>Your individual report is compiled in the PDF attached.<\/p><\/textarea><\/div><\/div><\/li><li id='field_1_180' class='gfield hidden-field field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_180' >Email Footer<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_180' id='input_1_180' class='textarea medium' aria-invalid=\"false\" rows='10' cols='50'><p>Let's ACTUALLY grow your business and your impact!<\/p><p>Sara Price<\/p><p>Founder, Actually<\/p><p><br \/><a href=\"https:\/\/actually.world\/\">https:\/\/actually.world\/<\/a><\/p><p> <\/p><\/textarea><\/div><\/div><\/li><li id='field_1_172' class='gfield hidden-field field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_172' >PERSUASION<\/label><div class='ginput_container ginput_container_text'><input name='input_172' id='input_1_172' type='text' value='PERSUASION' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1791' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1791' >Available values for Topic 1<\/label><div class='ginput_container ginput_container_number'><input name='input_1791' id='input_1_1791' type='number' step='any' value='5' class='medium' aria-invalid=\"false\" aria-describedby=\"gfield_description_1_1791\"\/><\/div><div class='gfield_description' id='gfield_description_1_1791'><p>Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score. <\/p>\n<\/div><\/div><\/li><li id='field_1_16' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible gf_list_5col o_medium' ><div class=\"gf_sc_island_container\"><label class='gfield_label' >When you're faced with a problem in your business, how do you process it and come up with solutions?<span class='gfield_required'>*<\/span><\/label><div class='ginput_container ginput_container_radio'><ul class='gfield_radio' id='input_1_16'><li class='gchoice_1_16_0'><input name='input_16' type='radio' value='1' id='choice_1_16_0' \/><label for='choice_1_16_0' id='label_1_16_0'>I need to talk it through - sharing my thoughts out loud helps me to process ideas<\/label><\/li><li class='gchoice_1_16_1'><input name='input_16' type='radio' value='2' id='choice_1_16_1' \/><label for='choice_1_16_1' id='label_1_16_1'>I usually know someone who will have the answer, so I reach out to them<\/label><\/li><li class='gchoice_1_16_2'><input name='input_16' type='radio' value='3' id='choice_1_16_2' \/><label for='choice_1_16_2' id='label_1_16_2'>I get together with some colleagues or partners and we thrash it out<\/label><\/li><li class='gchoice_1_16_3'><input name='input_16' type='radio' value='4' id='choice_1_16_3' \/><label for='choice_1_16_3' id='label_1_16_3'>I research the problem, write notes and think it through \u2018on the page\u2019<\/label><\/li><li class='gchoice_1_16_4'><input name='input_16' type='radio' value='5' id='choice_1_16_4' \/><label for='choice_1_16_4' id='label_1_16_4'>I go to a gallery or exhibition. Often, I\u2019ll doodle an image or draw a diagram and the answer is there<\/label><\/li><\/ul><\/div><div class=\"gf_sc_validation_message gfield_description validation_message\">This field is required.<\/div><\/div><\/li><li id='field_1_1968' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1968' >Q1 PERSUASION<\/label><div class='ginput_container ginput_container_number'><input name='input_1968' id='input_1_1968' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1969' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1969' >Q1 PERCEPTION<\/label><div class='ginput_container ginput_container_number'><input name='input_1969' id='input_1_1969' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1970' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1970' >Q1 PARTNERSHIP<\/label><div class='ginput_container ginput_container_number'><input name='input_1970' id='input_1_1970' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1971' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1971' >Q1 PROSE<\/label><div class='ginput_container ginput_container_number'><input name='input_1971' id='input_1_1971' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1972' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1972' >Q1 POETRY<\/label><div class='ginput_container ginput_container_number'><input name='input_1972' id='input_1_1972' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1817' class='gfield hidden-field field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1817' >PERCEPTION<\/label><div class='ginput_container ginput_container_text'><input name='input_1817' id='input_1_1817' type='text' value='PERCEPTION' class='' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1818' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1818' >Available values for Topic 2<\/label><div class='ginput_container ginput_container_number'><input name='input_1818' id='input_1_1818' type='number' step='any' value='10' class='' aria-invalid=\"false\" aria-describedby=\"gfield_description_1_1818\"\/><\/div><div class='gfield_description' id='gfield_description_1_1818'>Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score.\u00a0<\/div><\/div><\/li><li id='field_1_1819' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible gf_list_5col o_medium' ><div class=\"gf_sc_island_container\"><label class='gfield_label' >The idea of standing on a stage, speaking to a room full of people, makes you feel:<span class='gfield_required'>*<\/span><\/label><div class='ginput_container ginput_container_radio'><ul class='gfield_radio' id='input_1_1819'><li class='gchoice_1_1819_0'><input name='input_1819' type='radio' value='1' id='choice_1_1819_0' \/><label for='choice_1_1819_0' id='label_1_1819_0'>Hell yes! I love the spotlight and sharing my ideas from stage<\/label><\/li><li class='gchoice_1_1819_1'><input name='input_1819' type='radio' value='2' id='choice_1_1819_1' \/><label for='choice_1_1819_1' id='label_1_1819_1'>I\u2019d rather engage with people 1-2-1 or in small groups<\/label><\/li><li class='gchoice_1_1819_2'><input name='input_1819' type='radio' value='3' id='choice_1_1819_2' \/><label for='choice_1_1819_2' id='label_1_1819_2'>I\u2019d rather do a panel of some kind than be alone in the spotlight<\/label><\/li><li class='gchoice_1_1819_3'><input name='input_1819' type='radio' value='4' id='choice_1_1819_3' \/><label for='choice_1_1819_3' id='label_1_1819_3'>I prefer to write my thoughts down than to speak them out loud<\/label><\/li><li class='gchoice_1_1819_4'><input name='input_1819' type='radio' value='5' id='choice_1_1819_4' \/><label for='choice_1_1819_4' id='label_1_1819_4'>If I can create a beautiful space with a great backdrop, I\u2019m ok with it<\/label><\/li><\/ul><\/div><div class=\"gf_sc_validation_message gfield_description validation_message\">This field is required.<\/div><\/div><\/li><li id='field_1_1973' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1973' >Q2 PERSUASION<\/label><div class='ginput_container ginput_container_number'><input name='input_1973' id='input_1_1973' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1974' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1974' >Q2 PERCEPTION<\/label><div class='ginput_container ginput_container_number'><input name='input_1974' id='input_1_1974' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1975' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1975' >Q2 PARTNERSHIP<\/label><div class='ginput_container ginput_container_number'><input name='input_1975' id='input_1_1975' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1976' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1976' >Q2 PROSE<\/label><div class='ginput_container ginput_container_number'><input name='input_1976' id='input_1_1976' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1977' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1977' >Q2 POETRY<\/label><div class='ginput_container ginput_container_number'><input name='input_1977' id='input_1_1977' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1902' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible gf_list_5col o_medium' ><div class=\"gf_sc_island_container\"><label class='gfield_label' >You\u2019re invited to an event by a local business networking group. Lots of potential clients and great contacts will be there. How do you feel about attending?<span class='gfield_required'>*<\/span><\/label><div class='ginput_container ginput_container_radio'><ul class='gfield_radio' id='input_1_1902'><li class='gchoice_1_1902_0'><input name='input_1902' type='radio' value='1' id='choice_1_1902_0' \/><label for='choice_1_1902_0' id='label_1_1902_0'>Relaxed, I\u2019m happy to chat with people, although I find it a bit draining<\/label><\/li><li class='gchoice_1_1902_1'><input name='input_1902' type='radio' value='2' id='choice_1_1902_1' \/><label for='choice_1_1902_1' id='label_1_1902_1'>Great! This is my favourite thing to do - meeting new people and getting to know them<\/label><\/li><li class='gchoice_1_1902_2'><input name='input_1902' type='radio' value='3' id='choice_1_1902_2' \/><label for='choice_1_1902_2' id='label_1_1902_2'>I\u2019m looking forward to it. I may not meet any new clients but there are bound to be some people I can work with on joint ventures<\/label><\/li><li class='gchoice_1_1902_3'><input name='input_1902' type='radio' value='4' id='choice_1_1902_3' \/><label for='choice_1_1902_3' id='label_1_1902_3'>I\u2019d rather not go. I get tongue-tied in these situations unless I\u2019ve prepared and rehearsed what I\u2019m going to say<\/label><\/li><li class='gchoice_1_1902_4'><input name='input_1902' type='radio' value='5' id='choice_1_1902_4' \/><label for='choice_1_1902_4' id='label_1_1902_4'>If the venue is beautiful and I\u2019m allowed to take some cool photos then I might go, otherwise I\u2019d probably pass<\/label><\/li><\/ul><\/div><div class=\"gf_sc_validation_message gfield_description validation_message\">This field is required.<\/div><\/div><\/li><li id='field_1_1978' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1978' >Q3 PERSUASION<\/label><div class='ginput_container ginput_container_number'><input name='input_1978' id='input_1_1978' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1979' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1979' >Q3 PERCEPTION<\/label><div class='ginput_container ginput_container_number'><input name='input_1979' id='input_1_1979' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1980' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1980' >Q3 PARTNERSHIP<\/label><div class='ginput_container ginput_container_number'><input name='input_1980' id='input_1_1980' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1981' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1981' >Q3 PROSE<\/label><div class='ginput_container ginput_container_number'><input name='input_1981' id='input_1_1981' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1982' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1982' >Q3 POETRY<\/label><div class='ginput_container ginput_container_number'><input name='input_1982' id='input_1_1982' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_171' class='gfield hidden-field field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_171' >PARTNERSHIP<\/label><div class='ginput_container ginput_container_text'><input name='input_171' id='input_1_171' type='text' value='PARTNERSHIP' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1792' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1792' >Available values for Topic 3<\/label><div class='ginput_container ginput_container_number'><input name='input_1792' id='input_1_1792' type='number' step='any' value='10' class='medium' aria-invalid=\"false\" aria-describedby=\"gfield_description_1_1792\"\/><\/div><div class='gfield_description' id='gfield_description_1_1792'><p>Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score. <\/p>\n<\/div><\/div><\/li><li id='field_1_1578' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible gf_list_5col o_medium' ><div class=\"gf_sc_island_container\"><label class='gfield_label' >Your mentor has suggested that you find some partners to develop \u2018joint ventures\u2019 with. You\u2019re feeling:<span class='gfield_required'>*<\/span><\/label><div class='ginput_container ginput_container_radio'><ul class='gfield_radio' id='input_1_1578'><li class='gchoice_1_1578_0'><input name='input_1578' type='radio' value='1' id='choice_1_1578_0' \/><label for='choice_1_1578_0' id='label_1_1578_0'>Enthusiastic. I\u2019d like to find some people who have great platforms I can speak on<\/label><\/li><li class='gchoice_1_1578_1'><input name='input_1578' type='radio' value='2' id='choice_1_1578_1' \/><label for='choice_1_1578_1' id='label_1_1578_1'>Good. I\u2019ve made some great connections recently so this is about taking it to the next level and building a true partnership<\/label><\/li><li class='gchoice_1_1578_2'><input name='input_1578' type='radio' value='3' id='choice_1_1578_2' \/><label for='choice_1_1578_2' id='label_1_1578_2'>This fills me with joy! Everything is better in collaboration right?<\/label><\/li><li class='gchoice_1_1578_3'><input name='input_1578' type='radio' value='4' id='choice_1_1578_3' \/><label for='choice_1_1578_3' id='label_1_1578_3'>Intrigued. Maybe I\u2019ll find some people who\u2019d be interested in a guest blog from me<\/label><\/li><li class='gchoice_1_1578_4'><input name='input_1578' type='radio' value='5' id='choice_1_1578_4' \/><label for='choice_1_1578_4' id='label_1_1578_4'>I\u2019d rather be working on my own creative ideas<\/label><\/li><\/ul><\/div><div class=\"gf_sc_validation_message gfield_description validation_message\">This field is required.<\/div><\/div><\/li><li id='field_1_1983' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1983' >Q4 PERSUASION<\/label><div class='ginput_container ginput_container_number'><input name='input_1983' id='input_1_1983' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1984' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1984' >Q4 PERCEPTION<\/label><div class='ginput_container ginput_container_number'><input name='input_1984' id='input_1_1984' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1985' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1985' >Q4 PARTNERSHIP<\/label><div class='ginput_container ginput_container_number'><input name='input_1985' id='input_1_1985' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1986' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1986' >Q4 PROSE<\/label><div class='ginput_container ginput_container_number'><input name='input_1986' id='input_1_1986' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1987' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1987' >Q4 POETRY<\/label><div class='ginput_container ginput_container_number'><input name='input_1987' id='input_1_1987' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1903' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible gf_list_5col o_medium' ><div class=\"gf_sc_island_container\"><label class='gfield_label' >You\u2019ve got half a day free and you\u2019ve committed to using it for content creation for your social media channels. How are you feeling?<span class='gfield_required'>*<\/span><\/label><div class='ginput_container ginput_container_radio'><ul class='gfield_radio' id='input_1_1903'><li class='gchoice_1_1903_0'><input name='input_1903' type='radio' value='1' id='choice_1_1903_0' \/><label for='choice_1_1903_0' id='label_1_1903_0'>OK. I\u2019ve decided to record some videos and do a LIVE onto my page<\/label><\/li><li class='gchoice_1_1903_1'><input name='input_1903' type='radio' value='2' id='choice_1_1903_1' \/><label for='choice_1_1903_1' id='label_1_1903_1'>I\u2019m feeling alright. I\u2019m going to use the time to create content to get to know my connections or group a little better<\/label><\/li><li class='gchoice_1_1903_2'><input name='input_1903' type='radio' value='3' id='choice_1_1903_2' \/><label for='choice_1_1903_2' id='label_1_1903_2'>Great. I\u2019m going to reach out to one of my contacts who has great skills in this area and work with them<\/label><\/li><li class='gchoice_1_1903_3'><input name='input_1903' type='radio' value='4' id='choice_1_1903_3' \/><label for='choice_1_1903_3' id='label_1_1903_3'>Wonderful. I\u2019m going to write an article for LinkedIn or a blog for my website and then some posts to promote it<\/label><\/li><li class='gchoice_1_1903_4'><input name='input_1903' type='radio' value='5' id='choice_1_1903_4' \/><label for='choice_1_1903_4' id='label_1_1903_4'>Bring it on! I get to spend half a day looking at images and coming up with creative ideas? Awesome!<\/label><\/li><\/ul><\/div><div class=\"gf_sc_validation_message gfield_description validation_message\">This field is required.<\/div><\/div><\/li><li id='field_1_1988' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1988' >Q5 PERSUASION<\/label><div class='ginput_container ginput_container_number'><input name='input_1988' id='input_1_1988' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1989' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1989' >Q5 PERCEPTION<\/label><div class='ginput_container ginput_container_number'><input name='input_1989' id='input_1_1989' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1990' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1990' >Q5 PARTNERSHIP<\/label><div class='ginput_container ginput_container_number'><input name='input_1990' id='input_1_1990' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1991' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1991' >Q5 PROSE<\/label><div class='ginput_container ginput_container_number'><input name='input_1991' id='input_1_1991' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1992' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1992' >Q5 POETRY<\/label><div class='ginput_container ginput_container_number'><input name='input_1992' id='input_1_1992' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1854' class='gfield hidden-field field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1854' >PROSE<\/label><div class='ginput_container ginput_container_text'><input name='input_1854' id='input_1_1854' type='text' value='PROSE' class='' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1855' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1855' >Available values for Topic 4<\/label><div class='ginput_container ginput_container_number'><input name='input_1855' id='input_1_1855' type='number' step='any' value='10' class='' aria-invalid=\"false\" aria-describedby=\"gfield_description_1_1855\"\/><\/div><div class='gfield_description' id='gfield_description_1_1855'>Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score.\u00a0<\/div><\/div><\/li><li id='field_1_1856' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible gf_list_5col o_medium' ><div class=\"gf_sc_island_container\"><label class='gfield_label' >You\u2019ve been told time and time again that you should write a book to establish your expertise, boost your credibility and promote your business. The idea makes you feel:<span class='gfield_required'>*<\/span><\/label><div class='ginput_container ginput_container_radio'><ul class='gfield_radio' id='input_1_1856'><li class='gchoice_1_1856_0'><input name='input_1856' type='radio' value='1' id='choice_1_1856_0' \/><label for='choice_1_1856_0' id='label_1_1856_0'>I\u2019m far more interested in sharing my ideas from stage than in a book<\/label><\/li><li class='gchoice_1_1856_1'><input name='input_1856' type='radio' value='2' id='choice_1_1856_1' \/><label for='choice_1_1856_1' id='label_1_1856_1'>Hmmm...I\u2019m not loving the idea of spending hours shut away writing but I\u2019ve got some great contacts I could interview for the book<\/label><\/li><li class='gchoice_1_1856_2'><input name='input_1856' type='radio' value='3' id='choice_1_1856_2' \/><label for='choice_1_1856_2' id='label_1_1856_2'>I\u2019m going to co-author a book with one of my business collaborators - we share the same vision and philosophy and I know they\u2019ll add lots of value<\/label><\/li><li class='gchoice_1_1856_3'><input name='input_1856' type='radio' value='4' id='choice_1_1856_3' \/><label for='choice_1_1856_3' id='label_1_1856_3'>This is my idea of heaven. I\u2019ve booked a week away to get started and I\u2019ve already mapped out the structure. Can\u2019t wait!<\/label><\/li><li class='gchoice_1_1856_4'><input name='input_1856' type='radio' value='5' id='choice_1_1856_4' \/><label for='choice_1_1856_4' id='label_1_1856_4'>I\u2019ve got a great idea for the cover and images inside. Can it be a coffee table book?<\/label><\/li><\/ul><\/div><div class=\"gf_sc_validation_message gfield_description validation_message\">This field is required.<\/div><\/div><\/li><li id='field_1_1993' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1993' >Q6 PERSUASION<\/label><div class='ginput_container ginput_container_number'><input name='input_1993' id='input_1_1993' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1994' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1994' >Q6 PERCEPTION<\/label><div class='ginput_container ginput_container_number'><input name='input_1994' id='input_1_1994' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1995' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1995' >Q6 PARTNERSHIP<\/label><div class='ginput_container ginput_container_number'><input name='input_1995' id='input_1_1995' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1996' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1996' >Q6 PROSE<\/label><div class='ginput_container ginput_container_number'><input name='input_1996' id='input_1_1996' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1997' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1997' >Q6 POETRY<\/label><div class='ginput_container ginput_container_number'><input name='input_1997' id='input_1_1997' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1857' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible gf_list_5col o_medium' ><div class=\"gf_sc_island_container\"><label class='gfield_label' >If you had to give a key-note speech of 30 minutes on one of these topics (even if you don\u2019t know anything about the subject), which one would you feel most drawn to?<span class='gfield_required'>*<\/span><\/label><div class='ginput_container ginput_container_radio'><ul class='gfield_radio' id='input_1_1857'><li class='gchoice_1_1857_0'><input name='input_1857' type='radio' value='1' id='choice_1_1857_0' \/><label for='choice_1_1857_0' id='label_1_1857_0'>How to find your voice and share your ideas with the world<\/label><\/li><li class='gchoice_1_1857_1'><input name='input_1857' type='radio' value='2' id='choice_1_1857_1' \/><label for='choice_1_1857_1' id='label_1_1857_1'>Meeting people and making connections<\/label><\/li><li class='gchoice_1_1857_2'><input name='input_1857' type='radio' value='3' id='choice_1_1857_2' \/><label for='choice_1_1857_2' id='label_1_1857_2'>The joys of partnership: why collaboration is important in business<\/label><\/li><li class='gchoice_1_1857_3'><input name='input_1857' type='radio' value='4' id='choice_1_1857_3' \/><label for='choice_1_1857_3' id='label_1_1857_3'>Your business book: how to write it<\/label><\/li><li class='gchoice_1_1857_4'><input name='input_1857' type='radio' value='5' id='choice_1_1857_4' \/><label for='choice_1_1857_4' id='label_1_1857_4'>How art informs business<\/label><\/li><\/ul><\/div><div class=\"gf_sc_validation_message gfield_description validation_message\">This field is required.<\/div><\/div><\/li><li id='field_1_1998' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1998' >Q7 PERSUASION<\/label><div class='ginput_container ginput_container_number'><input name='input_1998' id='input_1_1998' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1999' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1999' >Q7 PERCEPTION<\/label><div class='ginput_container ginput_container_number'><input name='input_1999' id='input_1_1999' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_2000' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_2000' >Q7 PARTNERSHIP<\/label><div class='ginput_container ginput_container_number'><input name='input_2000' id='input_1_2000' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_2001' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_2001' >Q7 PROSE<\/label><div class='ginput_container ginput_container_number'><input name='input_2001' id='input_1_2001' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_2002' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_2002' >Q7 POETRY<\/label><div class='ginput_container ginput_container_number'><input name='input_2002' id='input_1_2002' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1828' class='gfield hidden-field field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1828' >POETRY<\/label><div class='ginput_container ginput_container_text'><input name='input_1828' id='input_1_1828' type='text' value='POETRY' class='' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1829' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1829' >Available values for Topic 5<\/label><div class='ginput_container ginput_container_number'><input name='input_1829' id='input_1_1829' type='number' step='any' value='5' class='' aria-invalid=\"false\" aria-describedby=\"gfield_description_1_1829\"\/><\/div><div class='gfield_description' id='gfield_description_1_1829'>Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score.\u00a0<\/div><\/div><\/li><li id='field_1_1830' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible gf_list_5col o_medium' ><div class=\"gf_sc_island_container\"><label class='gfield_label' >Which of these groups of words BEST describe you?<span class='gfield_required'>*<\/span><\/label><div class='ginput_container ginput_container_radio'><ul class='gfield_radio' id='input_1_1830'><li class='gchoice_1_1830_0'><input name='input_1830' type='radio' value='1' id='choice_1_1830_0' \/><label for='choice_1_1830_0' id='label_1_1830_0'>Confident, articulate and passionate: a performer<\/label><\/li><li class='gchoice_1_1830_1'><input name='input_1830' type='radio' value='2' id='choice_1_1830_1' \/><label for='choice_1_1830_1' id='label_1_1830_1'>Connected, organised and social: a good listener<\/label><\/li><li class='gchoice_1_1830_2'><input name='input_1830' type='radio' value='3' id='choice_1_1830_2' \/><label for='choice_1_1830_2' id='label_1_1830_2'>Collaborative, consensual and connected: you value partnership<\/label><\/li><li class='gchoice_1_1830_3'><input name='input_1830' type='radio' value='4' id='choice_1_1830_3' \/><label for='choice_1_1830_3' id='label_1_1830_3'>Structured, eloquent, creative: you love words<\/label><\/li><li class='gchoice_1_1830_4'><input name='input_1830' type='radio' value='5' id='choice_1_1830_4' \/><label for='choice_1_1830_4' id='label_1_1830_4'>Artistic, visual, doodler: you love to create<\/label><\/li><\/ul><\/div><div class=\"gf_sc_validation_message gfield_description validation_message\">This field is required.<\/div><\/div><\/li><li id='field_1_2003' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_2003' >Q8 PERSUASION<\/label><div class='ginput_container ginput_container_number'><input name='input_2003' id='input_1_2003' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_2004' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_2004' >Q8 PERCEPTION<\/label><div class='ginput_container ginput_container_number'><input name='input_2004' id='input_1_2004' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_2005' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_2005' >Q8 PARTNERSHIP<\/label><div class='ginput_container ginput_container_number'><input name='input_2005' id='input_1_2005' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_2006' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_2006' >Q8 PROSE<\/label><div class='ginput_container ginput_container_number'><input name='input_2006' id='input_1_2006' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_2007' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_2007' >Q8 POETRY<\/label><div class='ginput_container ginput_container_number'><input name='input_2007' id='input_1_2007' type='number' step='any' value='1' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_176' class='gfield hidden-field field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_176' >Segmentation<\/label><div class='ginput_container ginput_container_text'><input name='input_176' id='input_1_176' type='text' value='Segmentation' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1958' class='gfield allow-2-options gfield-2-rows gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible gf_list_6col o_medium' ><div class=\"gf_sc_island_container\"><label class='gfield_label' >In the context of your work, how would you describe yourself (you can pick up to 2 responses)?<span class='gfield_required'>*<\/span><\/label><div class='ginput_container ginput_container_checkbox'><ul class='gfield_checkbox' id='input_1_1958'><li class='gchoice_1_1958_1'>\n\t\t\t\t\t\t\t\t<input name='input_1958.1' type='checkbox' value='1' id='choice_1_1958_1' \/>\n\t\t\t\t\t\t\t\t<label for='choice_1_1958_1' id='label_1_1958_1'>Employed<\/label>\n\t\t\t\t\t\t\t<\/li><li class='gchoice_1_1958_2'>\n\t\t\t\t\t\t\t\t<input name='input_1958.2' type='checkbox' value='2' id='choice_1_1958_2' \/>\n\t\t\t\t\t\t\t\t<label for='choice_1_1958_2' id='label_1_1958_2'>Self-employed<\/label>\n\t\t\t\t\t\t\t<\/li><li class='gchoice_1_1958_3'>\n\t\t\t\t\t\t\t\t<input name='input_1958.3' type='checkbox' value='3' id='choice_1_1958_3' \/>\n\t\t\t\t\t\t\t\t<label for='choice_1_1958_3' id='label_1_1958_3'>Entrepreneur<\/label>\n\t\t\t\t\t\t\t<\/li><li class='gchoice_1_1958_4'>\n\t\t\t\t\t\t\t\t<input name='input_1958.4' type='checkbox' value='4' id='choice_1_1958_4' \/>\n\t\t\t\t\t\t\t\t<label for='choice_1_1958_4' id='label_1_1958_4'>Business owner<\/label>\n\t\t\t\t\t\t\t<\/li><li class='gchoice_1_1958_5'>\n\t\t\t\t\t\t\t\t<input name='input_1958.5' type='checkbox' value='5' id='choice_1_1958_5' \/>\n\t\t\t\t\t\t\t\t<label for='choice_1_1958_5' id='label_1_1958_5'>Coach<\/label>\n\t\t\t\t\t\t\t<\/li><li class='gchoice_1_1958_6'>\n\t\t\t\t\t\t\t\t<input name='input_1958.6' type='checkbox' value='6' id='choice_1_1958_6' \/>\n\t\t\t\t\t\t\t\t<label for='choice_1_1958_6' id='label_1_1958_6'>Consultant<\/label>\n\t\t\t\t\t\t\t<\/li><\/ul><\/div><div class=\"sc_field_ctrl_wrapper\"><a class=\"button sc_e_proceed sc_field_ctrl_next\" ><span>NEXT<\/span><\/a><\/div><div class=\"gf_sc_validation_message gfield_description validation_message\">This field is required.<\/div><\/div><\/li><li id='field_1_1904' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible gf_list_6col o_medium' ><div class=\"gf_sc_island_container\"><label class='gfield_label' >Which annual revenue bracket do you fall into?<span class='gfield_required'>*<\/span><\/label><div class='ginput_container ginput_container_radio'><ul class='gfield_radio' id='input_1_1904'><li class='gchoice_1_1904_0'><input name='input_1904' type='radio' value='1' id='choice_1_1904_0' \/><label for='choice_1_1904_0' id='label_1_1904_0'>\u00a30 - 25k<\/label><\/li><li class='gchoice_1_1904_1'><input name='input_1904' type='radio' value='2' id='choice_1_1904_1' \/><label for='choice_1_1904_1' id='label_1_1904_1'>\u00a325-50k<\/label><\/li><li class='gchoice_1_1904_2'><input name='input_1904' type='radio' value='3' id='choice_1_1904_2' \/><label for='choice_1_1904_2' id='label_1_1904_2'>\u00a350-100k<\/label><\/li><li class='gchoice_1_1904_3'><input name='input_1904' type='radio' value='4' id='choice_1_1904_3' \/><label for='choice_1_1904_3' id='label_1_1904_3'>\u00a3100-200k<\/label><\/li><li class='gchoice_1_1904_4'><input name='input_1904' type='radio' value='5' id='choice_1_1904_4' \/><label for='choice_1_1904_4' id='label_1_1904_4'>\u00a3200-500k<\/label><\/li><li class='gchoice_1_1904_5'><input name='input_1904' type='radio' value='6' id='choice_1_1904_5' \/><label for='choice_1_1904_5' id='label_1_1904_5'>\u00a3500k+<\/label><\/li><\/ul><\/div><div class=\"gf_sc_validation_message gfield_description validation_message\">This field is required.<\/div><\/div><\/li><li id='field_1_1905' class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible gf_list_4col o_medium' ><div class=\"gf_sc_island_container\"><label class='gfield_label' >How long have you been self-employed \/ in business?<span class='gfield_required'>*<\/span><\/label><div class='ginput_container ginput_container_radio'><ul class='gfield_radio' id='input_1_1905'><li class='gchoice_1_1905_0'><input name='input_1905' type='radio' value='1' id='choice_1_1905_0' \/><label for='choice_1_1905_0' id='label_1_1905_0'>0-1 year<\/label><\/li><li class='gchoice_1_1905_1'><input name='input_1905' type='radio' value='2' id='choice_1_1905_1' \/><label for='choice_1_1905_1' id='label_1_1905_1'>1-5 years<\/label><\/li><li class='gchoice_1_1905_2'><input name='input_1905' type='radio' value='3' id='choice_1_1905_2' \/><label for='choice_1_1905_2' id='label_1_1905_2'>5-10 years<\/label><\/li><li class='gchoice_1_1905_3'><input name='input_1905' type='radio' value='4' id='choice_1_1905_3' \/><label for='choice_1_1905_3' id='label_1_1905_3'>10+ years<\/label><\/li><\/ul><\/div><div class=\"gf_sc_validation_message gfield_description validation_message\">This field is required.<\/div><\/div><\/li><li id='field_1_1738' class='gfield gfield_nameemailconsent add_description gfield_contains_required field_sublabel_hidden_label field_description_above hidden_label gfield_visibility_visible' ><div class=\"gf_sc_island_container\"><label class='gfield_label gfield_label_before_complex' >Final Details<span class='gfield_required'>*<\/span><\/label><div class='gfield_description gfield_consent_description' id='gfield_consent_description_1_1738'><div class=\"laststep_description\"><div class=\"laststep_description-left\">Awesome! Based on the answers you've given here, I now have a pretty good idea what your MARKETING SUPERPOWERS are!<ul><li><i class=\"sc-i-ok\"><\/i> Please enter your details below and I'll send you a personalised report that tells you all about your primary and secondary marketing superpowers and how to use these natural strengths to develop a communications approach that feels authentic and comfortable.<\/li><li><i class=\"sc-i-ok\"><\/i> No more trying to force yourself to market your business in ways that don't work for you.<\/li><li><i class=\"sc-i-ok\"><\/i> No more feeling like a square peg in a round hole.<\/li><\/ul><\/div><div class=\"laststep_description-right\"><img decoding=\"async\" src=\"\" \/><\/div><\/div><div class=\"lastpage-privacy\"><p>By signing up you are joining the Actually community, a very lovely place to be! We'll send you ideas on how to use your natural strengths to craft great communications, a weekly newsletter, advance notice of Actually events and occasional promotions. We don't spam and we won't share your data with third parties. You are free to unsubscribe at ANY time. View our <a href=\"https:\/\/actually.world\/privacy\/\" target=\"_blank\">Privacy Policy<\/a><\/p><\/div><\/div><div class='ginput_complex_nameemailconsent ginput_container has_complex_firstname has_complex_lastname has_complex_email no_complex_phone no_complex_consent gf_name_has_3 ginput_container_name' id='input_1_1738'>\n <span id='input_1_1738_1_container' class='complex_subfield complex_firstname' >\n \n <input type='text' name='input_1738.1' id='input_1_1738_1' value='' aria-label='First Name' aria-required=\"true\" aria-invalid=\"false\" placeholder='First Name' autocomplete=\"given-name\"\/>\n <label for='input_1_1738_1' class='hidden_sub_label screen-reader-text'> <span class='gfield_required'>*<\/span><\/label>\n <\/span>\n <span id='input_1_1738_7_container' class='complex_subfield complex_lastname' >\n \n <input type='text' name='input_1738.7' id='input_1_1738_7' value='' aria-label='Last Name' aria-required=\"true\" aria-invalid=\"false\" placeholder='Last Name' autocomplete=\"family-name\"\/>\n <label for='input_1_1738_7' class='hidden_sub_label screen-reader-text'>Last <span class='gfield_required'>*<\/span><\/label>\n <\/span>\n <span id='input_1_1738_2_container' class='complex_subfield complex_email' >\n \n <input type='text' name='input_1738.2' id='input_1_1738_2' value='' aria-label='Email' aria-required=\"true\" aria-invalid=\"false\" placeholder='Work Email' autocomplete=\"email\"\/>\n <label for='input_1_1738_2' class='hidden_sub_label screen-reader-text'> <span class='gfield_required'>*<\/span><\/label>\n <\/span>\n \n \n <div class='gf_clear gf_clear_complex'><\/div>\n <\/div><div class=\"gf_sc_validation_message gfield_description validation_message\">This field is required.<\/div><\/div><\/li><li id='field_1_278' class='gfield gfield_calculation field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_278' >Identify the lowest topic number<\/label><div class='ginput_container ginput_container_number'><input name='input_278' id='input_1_278' type='text' step='any' value='' data-live-default='' class='medium' readonly=\"readonly\" aria-invalid=\"false\" aria-describedby=\"gfield_description_1_278\"\/><\/div><div class='gfield_description' id='gfield_description_1_278'><p>Do not edit me.<\/p>\n\n<p>Showing the {N} lowest Key Areas of Improvement<\/p>\n\n<ul>\n\t<li><strong>LOWEST(N)<\/strong> ~> LOWEST(2)<\/li>\n\t<li><strong>HIGHEST(N)<\/strong> ~> HIGHEST(2)<\/li>\n\t<li>AND Check to <strong>is Total number of Highest \/ Lowest keys wanted to show<\/strong> on <strong>Appearance<\/strong> tab<\/li>\n<\/ul>\n\n<p>OR: use MIN \/ MAX and check to <strong>is Identify the lowest topic number<\/strong> on <strong>Appearance<\/strong> tab<\/p>\n<\/div><\/div><\/li><li id='field_1_1689' class='gfield gfield_calculation field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1689' >Topic 1 Gap<\/label><div class='ginput_container ginput_container_number'><input name='input_1689' id='input_1_1689' type='text' step='any' value='' class='' readonly=\"readonly\" aria-invalid=\"false\" aria-describedby=\"gfield_description_1_1689\"\/><\/div><div class='gfield_description' id='gfield_description_1_1689'><p>Do not edit me.<\/p>\n<\/div><\/div><\/li><li id='field_1_1821' class='gfield gfield_calculation field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1821' >Topic 2 Gap<\/label><div class='ginput_container ginput_container_number'><input name='input_1821' id='input_1_1821' type='text' step='any' value='' class='' readonly=\"readonly\" aria-invalid=\"false\" aria-describedby=\"gfield_description_1_1821\"\/><\/div><div class='gfield_description' id='gfield_description_1_1821'><p>Do not edit me.<\/p><\/div><\/div><\/li><li id='field_1_1697' class='gfield gfield_calculation field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1697' >Topic 3 Gap<\/label><div class='ginput_container ginput_container_number'><input name='input_1697' id='input_1_1697' type='text' step='any' value='' class='' readonly=\"readonly\" aria-invalid=\"false\" aria-describedby=\"gfield_description_1_1697\"\/><\/div><div class='gfield_description' id='gfield_description_1_1697'><p>Do not edit me.<\/p>\n<\/div><\/div><\/li><li id='field_1_1859' class='gfield gfield_calculation field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1859' >Topic 4 Gap<\/label><div class='ginput_container ginput_container_number'><input name='input_1859' id='input_1_1859' type='text' step='any' value='' class='' readonly=\"readonly\" aria-invalid=\"false\" aria-describedby=\"gfield_description_1_1859\"\/><\/div><div class='gfield_description' id='gfield_description_1_1859'><p>Do not edit me.<\/p><\/div><\/div><\/li><li id='field_1_1835' class='gfield gfield_calculation field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1835' >Topic 5 Gap<\/label><div class='ginput_container ginput_container_number'><input name='input_1835' id='input_1_1835' type='text' step='any' value='' class='' readonly=\"readonly\" aria-invalid=\"false\" aria-describedby=\"gfield_description_1_1835\"\/><\/div><div class='gfield_description' id='gfield_description_1_1835'><p>Do not edit me.<\/p><\/div><\/div><\/li><li id='field_1_1690' class='gfield hidden_text field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1690' >Topic 1 Yes Most Important<\/label><div class='ginput_container ginput_container_text'><input name='input_1690' id='input_1_1690' type='text' value='' class='' aria-describedby=\"gfield_description_1_1690\" aria-invalid=\"false\" \/><\/div><div class='gfield_description' id='gfield_description_1_1690'><p>Do not edit me<\/p>\n<\/div><\/div><\/li><li id='field_1_1822' class='gfield hidden_text field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1822' >Topic 2 Yes Most Important<\/label><div class='ginput_container ginput_container_text'><input name='input_1822' id='input_1_1822' type='text' value='' class='' aria-describedby=\"gfield_description_1_1822\" aria-invalid=\"false\" \/><\/div><div class='gfield_description' id='gfield_description_1_1822'><p>Do not edit me.<\/p><\/div><\/div><\/li><li id='field_1_1698' class='gfield hidden_text field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1698' >Topic 3 Yes Most Important<\/label><div class='ginput_container ginput_container_text'><input name='input_1698' id='input_1_1698' type='text' value='' class='' aria-describedby=\"gfield_description_1_1698\" aria-invalid=\"false\" \/><\/div><div class='gfield_description' id='gfield_description_1_1698'><p>Do not edit me<\/p>\n<\/div><\/div><\/li><li id='field_1_1860' class='gfield hidden_text field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1860' >Topic 4 Yes Most Important<\/label><div class='ginput_container ginput_container_text'><input name='input_1860' id='input_1_1860' type='text' value='' class='' aria-describedby=\"gfield_description_1_1860\" aria-invalid=\"false\" \/><\/div><div class='gfield_description' id='gfield_description_1_1860'><p>Do not edit me.<\/p><\/div><\/div><\/li><li id='field_1_1837' class='gfield hidden_text field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1837' >Topic 5 Yes Most Important<\/label><div class='ginput_container ginput_container_text'><input name='input_1837' id='input_1_1837' type='text' value='' class='' aria-describedby=\"gfield_description_1_1837\" aria-invalid=\"false\" \/><\/div><div class='gfield_description' id='gfield_description_1_1837'><p>Do not edit me.<\/p><\/div><\/div><\/li><li id='field_1_1963' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1963' >General Feedback text for Overall score of 0-33%<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_1963' id='input_1_1963' class='textarea medium' aria-invalid=\"false\" rows='10' cols='50'><p>You are passionate and persuasive when you speak up about your vision and mission in the world.<\/p><p>You may feel nervous in the spotlight but trust me, you shine there. You are a STAR. And you will thrive on the energy and feedback that you get from an audience.<\/p><p>With PERSUASION as your primary superpower, you will be most effective building your marketing strategy around: speaking at events, delivering workshops and podcast guesting.<\/p><\/textarea><\/div><\/div><\/li><li id='field_1_1964' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1964' >General Feedback text for Overall score of 34-66%<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_1964' id='input_1_1964' class='textarea medium' aria-invalid=\"false\" rows='10' cols='50'><p>You are a great listener. Generous with your time and attention, you get to know people deeply and quickly – understanding their strengths and unique qualities within a relatively short space of time.<\/p><p>You build extraordinary networks of connections and as a NETWORKER, if you don’t know the answer to a question, you usually know someone who does!<\/p><p>With PERCEPTION as your primary superpower, you will be most comfortable building a marketing strategy that incorporates: networking events, social events and 1-2-1 interactions, for example: calls and emails.<\/p><\/textarea><\/div><\/div><\/li><li id='field_1_1965' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1965' >General Feedback text for Overall score of 67-100%<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_1965' id='input_1_1965' class='textarea medium' aria-invalid=\"false\" rows='10' cols='50'><p>Your key strength is your ability to build relationships and collaborations with others: you are a natural COLLABORATOR.<\/p><p>You’ve really taken to heart the saying ‘If you want to go fast, go alone. If you want to go far, go together.’ And you want to go far.<\/p><p>You know that you’re best working in partnership with others. If you’re a solo entrepreneur or coach, you may suffer from entrepreneurial loneliness without collaborators to work alongside.<\/p><p>With PARTNERSHIP as your primary superpower, you should look to build your communications strategy around: partnerships, collaborations and joint ventures.<\/p><\/textarea><\/div><\/div><\/li><li id='field_1_1966' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1966' >General Feedback text for Overall score of 67-100%<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_1966' id='input_1_1966' class='textarea medium' aria-invalid=\"false\" rows='10' cols='50'><p>You’re never happier than when you’re scribbling away - it’s often how you process your own thoughts: by writing them down, editing and re-structuring them.<\/p><p>You find the writing process soothing - when you’re in flow - and would rather write a blog than do a video or create visual content.<\/p><p>With PROSE as your primary superpower, you will be most comfortable if you build your marketing strategy around: blogging, long-form social content, PR and maybe even a book (if you’ve not already written one!)<\/p><\/textarea><\/div><\/div><\/li><li id='field_1_1967' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1967' >General Feedback text for Overall score of 67-100%<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_1967' id='input_1_1967' class='textarea medium' aria-invalid=\"false\" rows='10' cols='50'><p>Well, it doesn’t mean that you should promote your services with rhyming couplets! You love the poetry of the visual arts, design and the creative process. You may actually be an artist - someone who loves to draw, paint or take photographs. Or maybe you’re a curator with a brilliant eye for beautiful images. You love to create content that will ‘stop the scroll’ with arresting images and colours. You are a CREATIVE.<\/p><p>With POETRY as your primary superpower, you will feel most comfortable building your marketing strategy around: advertising, social media and creative content.<\/p><\/textarea><\/div><\/div><\/li><li id='field_1_1691' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1691' >Topic 1 Key Area of Improvement<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_1691' id='input_1_1691' class='textarea ' aria-invalid=\"false\" rows='10' cols='50'><p class=\"topic-title\"><strong>PERSUASION<\/strong><\/p><p>Trust me, speaking is a great option for you, so let me give you a few tips to consider:<\/p><p>When it comes to speaking, start STRONG. You have approximately 10 seconds to grab the attention of your audience. Ten seconds during which they will decide whether or not to listen to whatever you have to say. Don’t waste that 10 seconds introducing yourself. At this point they don’t care who you are - they want to know if they should listen to you. They are assessing whether you’re going to inform or entertain them.<\/p><p>During that ten seconds you need to inspire them \/ surprise them or make them laugh. If you’re not naturally funny - focus on inspiring or surprising them.<br \/>You can inspire them with your vision. For example this is how I would kick off a speech to inspire my audience: ‘Imagine a world in which every business is led by purpose; where no business owner ever has to choose between making a money and making a difference and where we are all able to find joy as well as purpose in the work that we do. That’s a world I want to live in. That’s the world I want to create. What about you?’<\/p><p>Or you can surprise them with facts. For example: did you know that 80% of purpose-led entrepreneurs \/ small business owners have considered quitting in the past 12 months because their work no longer brings them joy<\/p><p>Or you can surprise them by doing something unexpected. Eliot Kay, the founder of Speaker Express, tells a story of a client of his who - in his first ten seconds on stage - plays a didgeridoo. Nobody expects a didgeridoo!<\/p><p>The difference between a good speaker and a great speaker is simple: a good speaker can deliver a script brilliantly. A great speaker can deliver brilliantly without a script.<\/p><p>My recommendation is that you develop 3-5 keynote speeches, put together slides for them and get to the point where you can deliver them without notes.<br \/>Sure, you’ll need to amend them each time to adjust for your audience and there may be times when you’re asked to speak on a subject that you don’t have a pre-prepared ‘script’ for.<\/p><p>Knowing who is in the room, why they are there and what they need from you is CENTRAL to delivering a great speech. And MOST speakers don’t do this essential piece of research. So - if you do, you are already streets ahead of the rest.<\/p><p>Whoever books you, ask them - how many people, why are they joining, what have they been told and what are they hoping to get from the session.<br \/>Spend some time thinking about the journey you need to take them on - from where they are now to the state that you want them to be in. Now - think about what kind of energy YOU need to bring in order to deliver that.<\/p><\/textarea><\/div><\/div><\/li><li id='field_1_1823' class='gfield hidden_text field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1823' >Topic 2 Key Area of Improvement<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_1823' id='input_1_1823' class='textarea ' aria-invalid=\"false\" rows='10' cols='50'><p class=\"topic-title\"><strong>PERCEPTION<\/strong><\/p><p>Even natural NETWORKERS aren’t immune from feeling intimidated walking into a room full of strangers. But the aim is to make memorable connections and that can’t happen if you’re hiding in a corner. So, let me give you some tips to help:<\/p><p>The first rule of great communications is to show up as you - but this requires you to know yourself. Seems obvious, right?Imagine introducing yourself to someone you’ve just met at an event. How would that go?<\/p><p>Most people would say: “Good afternoon - I’m John and I work as a coach.” or “Hi, my name is Clare and I work for Deutsche Bank”<\/p><p>But that is what you do, not who you are.<\/p><p>If I introduce myself to you as ‘Sara the Founder of Actually’ - all you know about me is my job. You might have a sense that I’m entrepreneurial because I’m a Founder. But that’s it.<\/p><p>If I said: ‘Hi, my name is Sara and I am a rebellious optimist. I refuse to believe that change is impossible, so I set up my business, Actually, to help people who want to change the world…’<\/p><p>Now you know something about who I am, what I believe and, chances are, you’ll remember me.<\/p><p>Networking is about relationships, not just introductions. Relationships require work and effort. If you’re not willing to invest at least one hour the next day to follow up with people, stay home.<\/p><p> Make notes immediately after the event to help you remember who you met and what you talked about<br \/> If you’d rather send an email after meeting someone, there’s nothing wrong with that. However, connecting on LinkedIn gives you a platform to:<br \/> -Stay in contact<br \/> -Keep on their radar<br \/> Personalise it<br \/> -This is where your notes come in, use them to ask open-ended questions that give them something to respond to<br \/> Focus on how you can be of service. Your follow-up note is a great place to do this<br \/> -Pass along an article you think they’ll find helpful or interesting<br \/> -Remember, 80% of people at a networking event are there to sell or to get something, being part of the 20% in the room that are there to serve automatically sets you apart.<\/p><p> Where appropriate, send a thank you note to the host.<\/p><p> <\/p><p> <\/p><p> <\/p><p> <\/p><\/textarea><\/div><\/div><\/li><li id='field_1_1699' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1699' >Topic 3 Key Area of Improvement<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_1699' id='input_1_1699' class='textarea ' aria-invalid=\"false\" rows='10' cols='50'><p class=\"topic-title\"><strong>PARTNERSHIP<\/strong><\/p><p>Collaboration is central to my approach with Actually and so I get asked about it a lot: how to set up strong and trusted collaborations and partnerships that really deliver and work. Here are three of my top tips for working in partnership:<\/p><p>During the Actually Foundations programme - in which I teach the basic building blocks of great marketing and great business, I talk to participants about principles - the core values that should guide their business and their marketing. Once of the things I teach them is that your principles make decision-making easier because they give you your fast ‘no’.<\/p><p>In the context of partnership, for example, if somebody approaches you and they want to partner with you - but you know \/ sense that your principles are not aligned: that’s a fast no. No need to dwell on it.<\/p><p>This doesn’t mean that their principles have to be a direct match for yours. One of my guiding principles, for example, is radical generosity. I don’t expect all of the people I work with or partner with to match that. BUT if my sense of them is that they are more interested in taking from me, taking my work and \/ or passing it off as their own (for example) then that is a fast no.<\/p><p>Have ‘that’ conversation<\/p><p>This is a lesson I learnt the hard way. You have to be prepared to have a clear and explicit conversation about your expectations of one another. What you’re going to do, what you expect them to do and the kind of support you are each going to provide.<\/p><p>For example, perhaps you are looking to partner with someone to run some masterclasses for you. Be clear about why you’re doing this; how long the classes will be; what kind of promotion you expect them to do and so on.<\/p><p>As well as considering - and being clear about - your expectations of them; make sure you are clear about how you can best add value to their audience. That requires you to understand who their audience \/ clients are and what they need. If you don’t know - spend some time in their groups - look at the kinds of questions and issues coming up and see where you might be able to help. Or - even quicker - ask.<\/p><\/textarea><\/div><\/div><\/li><li id='field_1_1861' class='gfield hidden_text field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1861' >Topic 4 Key Area of Improvement<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_1861' id='input_1_1861' class='textarea ' aria-invalid=\"false\" rows='10' cols='50'><p class=\"topic-title\"><strong>PROSE<\/strong><\/p><p>With PROSE as your primary superpower, you are a natural AUTHOR. You probably already know how to write, right? But you may be wondering what PR is and how to get started. Let me give you some initial tips:<\/p><p>Whenever I hear a client saying that they don’t think a journalist will be interested in their story - I remind them of a simple fact: the ONLY thing a journalist is interested in is GOOD STORIES. It is literally the definition of their job - to find, write and publish GOOD stories.<\/p><p>The key is that they have to be GOOD. So how do you know if your story is a good one? There are a number of different factors but the first and most important thing that you are going to need is a HOOK.<\/p><p>A story hook is the thing that makes your story one that needs to be written NOW. The hook is what makes your story relevant and interesting - it’s the answer to the ‘so what’ question.<\/p><p>There are any number of different types of hooks:<\/p><p> It might be a notable date eg: an awareness day or anniversary.<\/p><p> It might be something arising from the news agenda eg: maybe linked to the latest developments with Covid19 or the economy.<\/p><p> It might be research - or a trend - that you’ve commissioned or observed<\/p><p> It might be a launch...<\/p><p>Whatever your HOOK is - it needs to be something that is going to be relevant \/ of interest to the journalists and media outlet you’re pitching your story to.<\/p><p>One of the things that makes your story a good story is that you pitch it to the RIGHT journalist.<\/p><p>How do you know if it’s the right journalist? Well, I advise my clients to develop a target list of up to 10 journalists working on media titles that their ideal clients are going to be reading \/ interested in.<\/p><p>The best way to do that? READ THOSE MEDIA.<\/p><p>Now it’s not enough to identify the right journalists - you also need to build relationships with them over time. Journalists are no different to you and me - they are more likely to open an email or answer a call from someone they know than someone they don’t.<\/p><p>I recommend giving a fair amount of time and consideration to local press. Local media is a great place to start when you’re new to PR - not least because it is a lot less intimidating to pitch a story to the Croydon Advertiser than it is to pitch to The Times!<\/p><p>Plus local journalists are more inclined to be positive about your story. You’re a local business and they have a vested interest in seeing the local economy boom.<\/p><p>And finally, local newspapers are under-resourced and under-staffed. So if you can write a decent story - you have a pretty good chance of seeing it in print almost un-edited. So, don’t overlook the local press!<\/p><\/textarea><\/div><\/div><\/li><li id='field_1_1839' class='gfield hidden_text field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1839' >Topic 5 Key Area of Improvement<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_1839' id='input_1_1839' class='textarea ' aria-invalid=\"false\" rows='10' cols='50'><p class=\"topic-title\"><strong>POETRY<\/strong><\/p><p>I probably get asked more questions about how to make social content work than almost anything else! So, let me share with you a few quick tips on social media:<\/p><p>It’s all about engagement<\/p><p>Social media is just that…’social’. The clue is in the name. And social means that these platforms aren’t for ‘broadcasting’, they are for engagement and conversation. What does that mean? It means that to create truly powerful content, it must be engaging and you must engage!<\/p><p>Make sure that you really understand your audience and create content that speaks directly to their challenges, needs and questions<\/p><p>Ask questions - things that you genuinely want to know the answers to - and prioritise responding to the answers<\/p><p>Share information about yourself and your ‘back story’ and encourage people to do the same<\/p><p>Use formats that drive engagement - which means using live video as much as possible<\/p><p>I recently ran a challenge on social content creation and was surprised by the number of participants who ONLY thought about what they wanted to say or sell and NEVER considered what their audience needed or wanted to hear: how they might be able to help their audience.<\/p><p>My advice to clients is that overall, about 80% of your content should be about being of service, adding value and driving engagement. Only 20% at most should be about ‘selling’ or promoting your own activity. Even if selling is your main reason for being on social media! If the majority of your content is promotional then you will garner almost zero engagement - and no engagement means that your posts will gradually disappear from the newsfeed as the algorithm works out that nobody cares enough about them to engage!<\/p><p>The ‘Golden Hour’<\/p><p>One of the worst ‘sins’ you can commit on social media is the ‘post and run’ sin. Nearly every algorithm on every platform prioritises responses in the ‘golden hour’ ie: the first hour after you have posted your content. So you want to be monitoring your content especially carefully during that hour and making sure that you respond to comments and answer questions quickly!<\/p><\/textarea><\/div><\/div><\/li><li id='field_1_133' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_133' >Call to Action 0-33%<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_133' id='input_1_133' class='textarea medium' aria-invalid=\"false\" rows='10' cols='50'><p>Thank you so much for taking the time to complete the ‘Great Communications Tribes’ quiz. I really hope that your results have been helpful and given you something to think about.<\/p><p>If you’d like to discuss your results and how you can use this insight to create better communications and marketing, you can book a FREE 121 call with me.<\/p><p>To book your free call, please just click <a target=\"_blank\" href=\"https:\/\/calendly.com\/actuallyworld\/clarity-call-quiz\"><strong>here.<\/strong><\/a><\/p><\/textarea><\/div><\/div><\/li><li id='field_1_1692' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1692' >Topic 1 Detailed Text for 0-33%<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_1692' id='input_1_1692' class='textarea small' aria-invalid=\"false\" rows='10' cols='50'><p>d<\/p><\/textarea><\/div><\/div><\/li><li id='field_1_1693' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1693' >Topic 1 Detailed Text for 34-66%<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_1693' id='input_1_1693' class='textarea small' aria-invalid=\"false\" rows='10' cols='50'><p>d<\/p><\/textarea><\/div><\/div><\/li><li id='field_1_1694' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1694' >Topic 1 Detailed Text for 67-100%<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_1694' id='input_1_1694' class='textarea small' aria-invalid=\"false\" rows='10' cols='50'><p>d<\/p><\/textarea><\/div><\/div><\/li><li id='field_1_1825' class='gfield hidden_text field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1825' >Topic 2 Detailed Text for 0-33%<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_1825' id='input_1_1825' class='textarea ' aria-invalid=\"false\" rows='10' cols='50'><\/textarea><\/div><\/div><\/li><li id='field_1_1826' class='gfield hidden_text field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1826' >Topic 2 Detailed Text for 34-66%<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_1826' id='input_1_1826' class='textarea ' aria-invalid=\"false\" rows='10' cols='50'><\/textarea><\/div><\/div><\/li><li id='field_1_1827' class='gfield hidden_text field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1827' >Topic 2 Detailed Text for 67-100%<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_1827' id='input_1_1827' class='textarea ' aria-invalid=\"false\" rows='10' cols='50'><\/textarea><\/div><\/div><\/li><li id='field_1_1700' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1700' >Topic 3 Detailed Text for 0-33%<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_1700' id='input_1_1700' class='textarea small' aria-invalid=\"false\" rows='10' cols='50'><p>d<\/p><\/textarea><\/div><\/div><\/li><li id='field_1_1701' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1701' >Topic 3 Detailed Text for 34-66%<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_1701' id='input_1_1701' class='textarea small' aria-invalid=\"false\" rows='10' cols='50'><p>d<\/p><\/textarea><\/div><\/div><\/li><li id='field_1_1702' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1702' >Topic 3 Detailed Text for 67-100%<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_1702' id='input_1_1702' class='textarea small' aria-invalid=\"false\" rows='10' cols='50'><p>d<\/p><\/textarea><\/div><\/div><\/li><li id='field_1_1863' class='gfield hidden_text field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1863' >Topic 4 Detailed Text for 0-33%<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_1863' id='input_1_1863' class='textarea ' aria-invalid=\"false\" rows='10' cols='50'><\/textarea><\/div><\/div><\/li><li id='field_1_1864' class='gfield hidden_text field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1864' >Topic 4 Detailed Text for 34-66%<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_1864' id='input_1_1864' class='textarea ' aria-invalid=\"false\" rows='10' cols='50'><\/textarea><\/div><\/div><\/li><li id='field_1_1865' class='gfield hidden_text field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1865' >Topic 4 Detailed Text for 67-100%<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_1865' id='input_1_1865' class='textarea ' aria-invalid=\"false\" rows='10' cols='50'><\/textarea><\/div><\/div><\/li><li id='field_1_1843' class='gfield hidden_text field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1843' >Topic 5 Detailed Text for 0-33%<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_1843' id='input_1_1843' class='textarea ' aria-invalid=\"false\" rows='10' cols='50'><\/textarea><\/div><\/div><\/li><li id='field_1_1844' class='gfield hidden_text field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1844' >Topic 5 Detailed Text for 34-66%<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_1844' id='input_1_1844' class='textarea ' aria-invalid=\"false\" rows='10' cols='50'><\/textarea><\/div><\/div><\/li><li id='field_1_1845' class='gfield hidden_text field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1845' >Topic 5 Detailed Text for 67-100%<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_1845' id='input_1_1845' class='textarea ' aria-invalid=\"false\" rows='10' cols='50'><\/textarea><\/div><\/div><\/li><li id='field_1_1688' class='gfield hidden_text gfield_calculation field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1688' >Topic 1 %<\/label><div class='ginput_container ginput_container_number'><input name='input_1688' id='input_1_1688' type='text' step='any' value='' data-live-default='' class='' readonly=\"readonly\" aria-invalid=\"false\" aria-describedby=\"gfield_description_1_1688\"\/><\/div><div class='gfield_description' id='gfield_description_1_1688'><p>Please only change (edit, add remove) the +{Question:XXX} part, with the XXX referring to each of the field IDs in the questions in this topic.<\/p>\n<\/div><\/div><\/li><li id='field_1_1824' class='gfield hidden_text gfield_calculation field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1824' >Topic 2 %<\/label><div class='ginput_container ginput_container_number'><input name='input_1824' id='input_1_1824' type='text' step='any' value='' data-live-default='' class='' readonly=\"readonly\" aria-invalid=\"false\" aria-describedby=\"gfield_description_1_1824\"\/><\/div><div class='gfield_description' id='gfield_description_1_1824'><p>Please only change (edit, add remove) the +{Question:XXX} part, with the XXX referring to each of the field IDs in the questions in this topic.<\/p><\/div><\/div><\/li><li id='field_1_1696' class='gfield hidden_text gfield_calculation field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1696' >Topic 3 %<\/label><div class='ginput_container ginput_container_number'><input name='input_1696' id='input_1_1696' type='text' step='any' value='' data-live-default='' class='' readonly=\"readonly\" aria-invalid=\"false\" aria-describedby=\"gfield_description_1_1696\"\/><\/div><div class='gfield_description' id='gfield_description_1_1696'><p>Please only change (edit, add remove) the +{Question:XXX} part, with the XXX referring to each of the field IDs in the questions in this topic.<\/p>\n<\/div><\/div><\/li><li id='field_1_1862' class='gfield hidden_text gfield_calculation field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1862' >Topic 4 %<\/label><div class='ginput_container ginput_container_number'><input name='input_1862' id='input_1_1862' type='text' step='any' value='' data-live-default='' class='' readonly=\"readonly\" aria-invalid=\"false\" aria-describedby=\"gfield_description_1_1862\"\/><\/div><div class='gfield_description' id='gfield_description_1_1862'><p>Please only change (edit, add remove) the +{Question:XXX} part, with the XXX referring to each of the field IDs in the questions in this topic.<\/p><\/div><\/div><\/li><li id='field_1_1841' class='gfield hidden_text gfield_calculation field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1841' >Topic 5 %<\/label><div class='ginput_container ginput_container_number'><input name='input_1841' id='input_1_1841' type='text' step='any' value='' data-live-default='' class='' readonly=\"readonly\" aria-invalid=\"false\" aria-describedby=\"gfield_description_1_1841\"\/><\/div><div class='gfield_description' id='gfield_description_1_1841'><p>Please only change (edit, add remove) the +{Question:XXX} part, with the XXX referring to each of the field IDs in the questions in this topic.<\/p><\/div><\/div><\/li><li id='field_1_1896' class='gfield gsection field_sublabel_below field_description_below gfield_visibility_visible' ><div class=\"gf_sc_island_container\"><h2 class='gsection_title'>Testimonials<\/h2><\/div><\/li><li id='field_1_1897' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1897' >Testimonial Box 1<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_1897' id='input_1_1897' class='textarea medium' aria-invalid=\"false\" rows='10' cols='50'><p>“I’m LOVING what Actually stands for and the feeling of empowerment that’s starting to build within me the more I learn.”<br \/><br \/>MORAG YOUNG<\/p><\/textarea><\/div><\/div><\/li><li id='field_1_1898' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1898' >Testimonial Box 2<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_1898' id='input_1_1898' class='textarea medium' aria-invalid=\"false\" rows='10' cols='50'><p>“I learnt to develop strategies that have impact, the importance of strong values and trust to build a team.”<br \/><br \/>SARA PETERS, ASSOCIATE DIRECTOR, SCHOFIELD LOTHIAN<\/p><\/textarea><\/div><\/div><\/li><li id='field_1_48' class='gfield gfield_calculation field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_48' >Overall Total Number<\/label><div class='ginput_container ginput_container_number'><input name='input_48' id='input_1_48' type='text' step='any' value='' class='medium' readonly=\"readonly\" aria-invalid=\"false\" aria-describedby=\"gfield_description_1_48\"\/><\/div><div class='gfield_description' id='gfield_description_1_48'><p>Add in ALL questions below. This will simply add up all questions and give a total number of points for all.<\/p>\n<\/div><\/div><\/li><li id='field_1_58' class='gfield gfield_calculation field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_58' >Overall Current Percentage<\/label><div class='ginput_container ginput_container_number'><input name='input_58' id='input_1_58' type='text' step='any' value='' class='medium' readonly=\"readonly\" aria-invalid=\"false\" aria-describedby=\"gfield_description_1_58\"\/><\/div><div class='gfield_description' id='gfield_description_1_58'><p>Creation note: Change "40" to the number of total points available in this quiz. <br \/>\n<br \/>\nE.g. Total of 6 questions is 4x6 = "24". Total of 8 questions is 4x8 = "32". etc<\/p>\n<\/div><\/div><\/li><li id='field_1_1867' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1867' >All topics have 100% scored - Message<\/label><div class='ginput_container ginput_container_text'><input name='input_1867' id='input_1_1867' type='text' value='Do you regularly review your mortgage to ensure that you have the best deal possible?' class='medium' aria-describedby=\"gfield_description_1_1867\" aria-invalid=\"false\" \/><\/div><div class='gfield_description' id='gfield_description_1_1867'><p>Dont change Label<\/p>\n\n<div id=\"gtx-trans\" style=\"position: absolute; left: 89px; top: 38px;\">\n<div class=\"gtx-trans-icon\"> <\/div>\n<\/div>\n<\/div><\/div><\/li><li id='field_1_1752' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1752' >Final score is Low<\/label><div class='ginput_container ginput_container_text'><input name='input_1752' id='input_1_1752' type='text' value='' class='medium' aria-describedby=\"gfield_description_1_1752\" aria-invalid=\"false\" \/><\/div><div class='gfield_description' id='gfield_description_1_1752'><p>Do not edit me.<\/p>\n<\/div><\/div><\/li><li id='field_1_1754' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1754' >Final score is Medium<\/label><div class='ginput_container ginput_container_text'><input name='input_1754' id='input_1_1754' type='text' value='' class='medium' aria-describedby=\"gfield_description_1_1754\" aria-invalid=\"false\" \/><\/div><div class='gfield_description' id='gfield_description_1_1754'><p>Do not edit me.<\/p>\n<\/div><\/div><\/li><li id='field_1_1753' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1753' >Final score is High<\/label><div class='ginput_container ginput_container_text'><input name='input_1753' id='input_1_1753' type='text' value='' class='medium' aria-describedby=\"gfield_description_1_1753\" aria-invalid=\"false\" \/><\/div><div class='gfield_description' id='gfield_description_1_1753'><p>Do not edit me.<\/p>\n<\/div><\/div><\/li><li id='field_1_1899' class='gfield field_sublabel_below field_description_below gfield_visibility_hidden' ><div class=\"gf_sc_island_container\"><label class='gfield_label' for='input_1_1899' >Key Area(s) of Improvement Title<\/label><div class='ginput_container ginput_container_text'><input name='input_1899' id='input_1_1899' type='text' value='Your Top Communications Tribes' class='medium' aria-invalid=\"false\" \/><\/div><\/div><\/li><li id='field_1_1961' class='gfield field_sublabel_below 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<\\\/p>\",\"172\":\"PERSUASION\",\"1791\":\"5\",\"1968\":\"1\",\"1969\":\"1\",\"1970\":\"1\",\"1971\":\"1\",\"1972\":\"1\",\"1817\":\"PERCEPTION\",\"1818\":\"10\",\"1973\":\"1\",\"1974\":\"1\",\"1975\":\"1\",\"1976\":\"1\",\"1977\":\"1\",\"1978\":\"1\",\"1979\":\"1\",\"1980\":\"1\",\"1981\":\"1\",\"1982\":\"1\",\"171\":\"PARTNERSHIP\",\"1792\":\"10\",\"1983\":\"1\",\"1984\":\"1\",\"1985\":\"1\",\"1986\":\"1\",\"1987\":\"1\",\"1988\":\"1\",\"1989\":\"1\",\"1990\":\"1\",\"1991\":\"1\",\"1992\":\"1\",\"1854\":\"PROSE\",\"1855\":\"10\",\"1993\":\"1\",\"1994\":\"1\",\"1995\":\"1\",\"1996\":\"1\",\"1997\":\"1\",\"1998\":\"1\",\"1999\":\"1\",\"2000\":\"1\",\"2001\":\"1\",\"2002\":\"1\",\"1828\":\"POETRY\",\"1829\":\"5\",\"2003\":\"1\",\"2004\":\"1\",\"2005\":\"1\",\"2006\":\"1\",\"2007\":\"1\",\"176\":\"Segmentation\",\"1738\":{\"1738.1\":\"\",\"1738.7\":\"\",\"1738.2\":\"\",\"1738.8\":\"\",\"1738.4\":\"\",\"1738.5\":\"\",\"1738.6\":\"\"},\"1730\":\"<p>From your self-identified score, it appears you are struggling or frustrated with most areas, and could really use some help. 123d<\\\/p>\",\"1963\":\"<p>You are passionate and persuasive when you speak up about your vision and mission in the world.<\\\/p><p>You may feel nervous in the spotlight but trust me, you shine there. You are a STAR. And you will thrive on the energy and feedback that you get from an audience.<\\\/p><p>With PERSUASION as your primary superpower, you will be most effective building your marketing strategy around: speaking at events, delivering workshops and podcast guesting.<\\\/p>\",\"1964\":\"<p>You are a great listener. Generous with your time and attention, you get to know people deeply and quickly – understanding their strengths and unique qualities within a relatively short space of time.<\\\/p><p>You build extraordinary networks of connections and as a NETWORKER, if you don’t know the answer to a question, you usually know someone who does!<\\\/p><p>With PERCEPTION as your primary superpower, you will be most comfortable building a marketing strategy that incorporates: networking events, social events and 1-2-1 interactions, for example: calls and emails.<\\\/p>\",\"1965\":\"<p>Your key strength is your ability to build relationships and collaborations with others: you are a natural COLLABORATOR.<\\\/p><p>You’ve really taken to heart the saying ‘If you want to go fast, go alone. If you want to go far, go together.’ And you want to go far.<\\\/p><p>You know that you’re best working in partnership with others. If you’re a solo entrepreneur or coach, you may suffer from entrepreneurial loneliness without collaborators to work alongside.<\\\/p><p>With PARTNERSHIP as your primary superpower, you should look to build your communications strategy around: partnerships, collaborations and joint ventures.<\\\/p>\",\"1966\":\"<p>You’re never happier than when you’re scribbling away - it’s often how you process your own thoughts: by writing them down, editing and re-structuring them.<\\\/p><p>You find the writing process soothing - when you’re in flow - and would rather write a blog than do a video or create visual content.<\\\/p><p>With PROSE as your primary superpower, you will be most comfortable if you build your marketing strategy around: blogging, long-form social content, PR and maybe even a book (if you’ve not already written one!)<\\\/p>\",\"1967\":\"<p>Well, it doesn’t mean that you should promote your services with rhyming couplets! You love the poetry of the visual arts, design and the creative process. You may actually be an artist - someone who loves to draw, paint or take photographs. Or maybe you’re a curator with a brilliant eye for beautiful images. You love to create content that will ‘stop the scroll’ with arresting images and colours. You are a CREATIVE.<\\\/p><p>With POETRY as your primary superpower, you will feel most comfortable building your marketing strategy around: advertising, social media and creative content.<\\\/p>\",\"1731\":\"<p><strong><\\\/strong><\\\/p><p>XXXXd<\\\/p>\",\"1691\":\"<p class=\\\"topic-title\\\"><strong>PERSUASION<\\\/strong><\\\/p><p>Trust me, speaking is a great option for you, so let me give you a few tips to consider:<\\\/p><p>When it comes to speaking, start STRONG. You have approximately 10 seconds to grab the attention of your audience. Ten seconds during which they will decide whether or not to listen to whatever you have to say. Don’t waste that 10 seconds introducing yourself. At this point they don’t care who you are - they want to know if they should listen to you. They are assessing whether you’re going to inform or entertain them.<\\\/p><p>During that ten seconds you need to inspire them \\\/ surprise them or make them laugh. If you’re not naturally funny - focus on inspiring or surprising them.<br \\\/>You can inspire them with your vision. For example this is how I would kick off a speech to inspire my audience: ‘Imagine a world in which every business is led by purpose; where no business owner ever has to choose between making a money and making a difference and where we are all able to find joy as well as purpose in the work that we do. That’s a world I want to live in. That’s the world I want to create. What about you?’<\\\/p><p>Or you can surprise them with facts. For example: did you know that 80% of purpose-led entrepreneurs \\\/ small business owners have considered quitting in the past 12 months because their work no longer brings them joy<\\\/p><p>Or you can surprise them by doing something unexpected. Eliot Kay, the founder of Speaker Express, tells a story of a client of his who - in his first ten seconds on stage - plays a didgeridoo. Nobody expects a didgeridoo!<\\\/p><p>The difference between a good speaker and a great speaker is simple: a good speaker can deliver a script brilliantly. A great speaker can deliver brilliantly without a script.<\\\/p><p>My recommendation is that you develop 3-5 keynote speeches, put together slides for them and get to the point where you can deliver them without notes.<br \\\/>Sure, you’ll need to amend them each time to adjust for your audience and there may be times when you’re asked to speak on a subject that you don’t have a pre-prepared ‘script’ for.<\\\/p><p>Knowing who is in the room, why they are there and what they need from you is CENTRAL to delivering a great speech. And MOST speakers don’t do this essential piece of research. So - if you do, you are already streets ahead of the rest.<\\\/p><p>Whoever books you, ask them - how many people, why are they joining, what have they been told and what are they hoping to get from the session.<br \\\/>Spend some time thinking about the journey you need to take them on - from where they are now to the state that you want them to be in. Now - think about what kind of energy YOU need to bring in order to deliver that.<\\\/p>\",\"1823\":\"<p class=\\\"topic-title\\\"><strong>PERCEPTION<\\\/strong><\\\/p><p>Even natural NETWORKERS aren’t immune from feeling intimidated walking into a room full of strangers. But the aim is to make memorable connections and that can’t happen if you’re hiding in a corner. So, let me give you some tips to help:<\\\/p><p>The first rule of great communications is to show up as you - but this requires you to know yourself. Seems obvious, right?Imagine introducing yourself to someone you’ve just met at an event. How would that go?<\\\/p><p>Most people would say: “Good afternoon - I’m John and I work as a coach.” or “Hi, my name is Clare and I work for Deutsche Bank”<\\\/p><p>But that is what you do, not who you are.<\\\/p><p>If I introduce myself to you as ‘Sara the Founder of Actually’ - all you know about me is my job. You might have a sense that I’m entrepreneurial because I’m a Founder. But that’s it.<\\\/p><p>If I said: ‘Hi, my name is Sara and I am a rebellious optimist. I refuse to believe that change is impossible, so I set up my business, Actually, to help people who want to change the world…’<\\\/p><p>Now you know something about who I am, what I believe and, chances are, you’ll remember me.<\\\/p><p>Networking is about relationships, not just introductions. Relationships require work and effort. If you’re not willing to invest at least one hour the next day to follow up with people, stay home.<\\\/p><p> Make notes immediately after the event to help you remember who you met and what you talked about<br \\\/> If you’d rather send an email after meeting someone, there’s nothing wrong with that. However, connecting on LinkedIn gives you a platform to:<br \\\/> -Stay in contact<br \\\/> -Keep on their radar<br \\\/> Personalise it<br \\\/> -This is where your notes come in, use them to ask open-ended questions that give them something to respond to<br \\\/> Focus on how you can be of service. Your follow-up note is a great place to do this<br \\\/> -Pass along an article you think they’ll find helpful or interesting<br \\\/> -Remember, 80% of people at a networking event are there to sell or to get something, being part of the 20% in the room that are there to serve automatically sets you apart.<\\\/p><p> Where appropriate, send a thank you note to the host.<\\\/p><p> <\\\/p><p> <\\\/p><p> <\\\/p><p> <\\\/p>\",\"1699\":\"<p class=\\\"topic-title\\\"><strong>PARTNERSHIP<\\\/strong><\\\/p><p>Collaboration is central to my approach with Actually and so I get asked about it a lot: how to set up strong and trusted collaborations and partnerships that really deliver and work. Here are three of my top tips for working in partnership:<\\\/p><p>During the Actually Foundations programme - in which I teach the basic building blocks of great marketing and great business, I talk to participants about principles - the core values that should guide their business and their marketing. Once of the things I teach them is that your principles make decision-making easier because they give you your fast ‘no’.<\\\/p><p>In the context of partnership, for example, if somebody approaches you and they want to partner with you - but you know \\\/ sense that your principles are not aligned: that’s a fast no. No need to dwell on it.<\\\/p><p>This doesn’t mean that their principles have to be a direct match for yours. One of my guiding principles, for example, is radical generosity. I don’t expect all of the people I work with or partner with to match that. BUT if my sense of them is that they are more interested in taking from me, taking my work and \\\/ or passing it off as their own (for example) then that is a fast no.<\\\/p><p>Have ‘that’ conversation<\\\/p><p>This is a lesson I learnt the hard way. You have to be prepared to have a clear and explicit conversation about your expectations of one another. What you’re going to do, what you expect them to do and the kind of support you are each going to provide.<\\\/p><p>For example, perhaps you are looking to partner with someone to run some masterclasses for you. Be clear about why you’re doing this; how long the classes will be; what kind of promotion you expect them to do and so on.<\\\/p><p>As well as considering - and being clear about - your expectations of them; make sure you are clear about how you can best add value to their audience. That requires you to understand who their audience \\\/ clients are and what they need. If you don’t know - spend some time in their groups - look at the kinds of questions and issues coming up and see where you might be able to help. Or - even quicker - ask.<\\\/p>\",\"1861\":\"<p class=\\\"topic-title\\\"><strong>PROSE<\\\/strong><\\\/p><p>With PROSE as your primary superpower, you are a natural AUTHOR. You probably already know how to write, right? But you may be wondering what PR is and how to get started. Let me give you some initial tips:<\\\/p><p>Whenever I hear a client saying that they don’t think a journalist will be interested in their story - I remind them of a simple fact: the ONLY thing a journalist is interested in is GOOD STORIES. It is literally the definition of their job - to find, write and publish GOOD stories.<\\\/p><p>The key is that they have to be GOOD. So how do you know if your story is a good one? There are a number of different factors but the first and most important thing that you are going to need is a HOOK.<\\\/p><p>A story hook is the thing that makes your story one that needs to be written NOW. The hook is what makes your story relevant and interesting - it’s the answer to the ‘so what’ question.<\\\/p><p>There are any number of different types of hooks:<\\\/p><p> It might be a notable date eg: an awareness day or anniversary.<\\\/p><p> It might be something arising from the news agenda eg: maybe linked to the latest developments with Covid19 or the economy.<\\\/p><p> It might be research - or a trend - that you’ve commissioned or observed<\\\/p><p> It might be a launch...<\\\/p><p>Whatever your HOOK is - it needs to be something that is going to be relevant \\\/ of interest to the journalists and media outlet you’re pitching your story to.<\\\/p><p>One of the things that makes your story a good story is that you pitch it to the RIGHT journalist.<\\\/p><p>How do you know if it’s the right journalist? Well, I advise my clients to develop a target list of up to 10 journalists working on media titles that their ideal clients are going to be reading \\\/ interested in.<\\\/p><p>The best way to do that? READ THOSE MEDIA.<\\\/p><p>Now it’s not enough to identify the right journalists - you also need to build relationships with them over time. Journalists are no different to you and me - they are more likely to open an email or answer a call from someone they know than someone they don’t.<\\\/p><p>I recommend giving a fair amount of time and consideration to local press. Local media is a great place to start when you’re new to PR - not least because it is a lot less intimidating to pitch a story to the Croydon Advertiser than it is to pitch to The Times!<\\\/p><p>Plus local journalists are more inclined to be positive about your story. You’re a local business and they have a vested interest in seeing the local economy boom.<\\\/p><p>And finally, local newspapers are under-resourced and under-staffed. So if you can write a decent story - you have a pretty good chance of seeing it in print almost un-edited. So, don’t overlook the local press!<\\\/p>\",\"1839\":\"<p class=\\\"topic-title\\\"><strong>POETRY<\\\/strong><\\\/p><p>I probably get asked more questions about how to make social content work than almost anything else! So, let me share with you a few quick tips on social media:<\\\/p><p>It’s all about engagement<\\\/p><p>Social media is just that…’social’. The clue is in the name. And social means that these platforms aren’t for ‘broadcasting’, they are for engagement and conversation. What does that mean? It means that to create truly powerful content, it must be engaging and you must engage!<\\\/p><p>Make sure that you really understand your audience and create content that speaks directly to their challenges, needs and questions<\\\/p><p>Ask questions - things that you genuinely want to know the answers to - and prioritise responding to the answers<\\\/p><p>Share information about yourself and your ‘back story’ and encourage people to do the same<\\\/p><p>Use formats that drive engagement - which means using live video as much as possible<\\\/p><p>I recently ran a challenge on social content creation and was surprised by the number of participants who ONLY thought about what they wanted to say or sell and NEVER considered what their audience needed or wanted to hear: how they might be able to help their audience.<\\\/p><p>My advice to clients is that overall, about 80% of your content should be about being of service, adding value and driving engagement. Only 20% at most should be about ‘selling’ or promoting your own activity. Even if selling is your main reason for being on social media! If the majority of your content is promotional then you will garner almost zero engagement - and no engagement means that your posts will gradually disappear from the newsfeed as the algorithm works out that nobody cares enough about them to engage!<\\\/p><p>The ‘Golden Hour’<\\\/p><p>One of the worst ‘sins’ you can commit on social media is the ‘post and run’ sin. Nearly every algorithm on every platform prioritises responses in the ‘golden hour’ ie: the first hour after you have posted your content. So you want to be monitoring your content especially carefully during that hour and making sure that you respond to comments and answer questions quickly!<\\\/p>\",\"1732\":\"<p>You've qualified for a FREE 1:1 call XXXXX to talk to you about your scores.<\\\/p><p>On the call you can expect to discuss XXXXXX<\\\/p><p>Book a free call via XXXXXXd<\\\/p>\",\"133\":\"<p>Thank you so much for taking the time to complete the ‘Great Communications Tribes’ quiz. I really hope that your results have been helpful and given you something to think about.<\\\/p><p>If you’d like to discuss your results and how you can use this insight to create better communications and marketing, you can book a FREE 121 call with me.<\\\/p><p>To book your free call, please just click <a target=_blank href=https:\\\/\\\/calendly.com\\\/actuallyworld\\\/clarity-call-quiz><strong>here.<\\\/strong><\\\/a><\\\/p>\",\"1736\":\"<p>d<\\\/p>\",\"1692\":\"<p>d<\\\/p>\",\"1693\":\"<p>d<\\\/p>\",\"1694\":\"<p>d<\\\/p>\",\"1700\":\"<p>d<\\\/p>\",\"1701\":\"<p>d<\\\/p>\",\"1702\":\"<p>d<\\\/p>\",\"1897\":\"<p>“I’m LOVING what Actually stands for and the feeling of empowerment that’s starting to build within me the more I learn.”<br \\\/><br \\\/>MORAG YOUNG<\\\/p>\",\"1898\":\"<p>“I learnt to develop strategies that have impact, the importance of strong values and trust to build a team.”<br \\\/><br \\\/>SARA PETERS, ASSOCIATE DIRECTOR, SCHOFIELD LOTHIAN<\\\/p>\",\"1867\":\"Do you regularly review your mortgage to ensure that you have the best deal possible?\",\"1899\":\"Your Top Communications Tribes\"}, fields: {\"1960\":[],\"1959\":[],\"1948\":[],\"1953\":[],\"1949\":[],\"1954\":[],\"1950\":[],\"1955\":[],\"1951\":[],\"1956\":[],\"1952\":[],\"1957\":[],\"1733\":[],\"1735\":[],\"1734\":[],\"179\":[],\"180\":[],\"1798\":[],\"172\":[],\"1791\":[],\"16\":[1968,1969,1970,1971,1972],\"1968\":[],\"1969\":[],\"1970\":[],\"1971\":[],\"1972\":[],\"1817\":[],\"1818\":[],\"1819\":[1973,1974,1975,1976,1977],\"1973\":[],\"1974\":[],\"1975\":[],\"1976\":[],\"1977\":[],\"1902\":[1978,1979,1980,1981,1982],\"1978\":[],\"1979\":[],\"1980\":[],\"1981\":[],\"1982\":[],\"171\":[],\"1792\":[],\"1578\":[1983,1984,1985,1986,1987],\"1983\":[],\"1984\":[],\"1985\":[],\"1986\":[],\"1987\":[],\"1903\":[1988,1989,1990,1991,1992],\"1988\":[],\"1989\":[],\"1990\":[],\"1991\":[],\"1992\":[],\"1854\":[],\"1855\":[],\"1856\":[1993,1994,1995,1996,1997],\"1993\":[],\"1994\":[],\"1995\":[],\"1996\":[],\"1997\":[],\"1857\":[1998,1999,2000,2001,2002],\"1998\":[],\"1999\":[],\"2000\":[],\"2001\":[],\"2002\":[],\"1828\":[],\"1829\":[],\"1830\":[2003,2004,2005,2006,2007],\"2003\":[],\"2004\":[],\"2005\":[],\"2006\":[],\"2007\":[],\"176\":[],\"1958\":[1904,1905],\"1904\":[],\"1905\":[],\"1799\":[],\"1738\":[],\"1729\":[],\"278\":[],\"1689\":[],\"1821\":[],\"1697\":[],\"1859\":[],\"1835\":[],\"1690\":[1691],\"1822\":[1823],\"1698\":[1699],\"1860\":[1861],\"1837\":[1839],\"1730\":[],\"1963\":[],\"1964\":[],\"1965\":[],\"1966\":[],\"1967\":[],\"1731\":[],\"1691\":[],\"1823\":[],\"1699\":[],\"1861\":[],\"1839\":[],\"1732\":[],\"133\":[],\"1736\":[],\"1692\":[],\"1693\":[],\"1694\":[],\"1825\":[],\"1826\":[],\"1827\":[],\"1700\":[],\"1701\":[],\"1702\":[],\"1863\":[],\"1864\":[],\"1865\":[],\"1843\":[],\"1844\":[],\"1845\":[],\"1737\":[],\"1688\":[1692,1693,1694,1867],\"1824\":[1825,1826,1827,1867],\"1696\":[1700,1701,1702,1867],\"1862\":[1863,1864,1865,1867],\"1841\":[1843,1844,1845,1867],\"1896\":[],\"1897\":[],\"1898\":[],\"1751\":[],\"48\":[],\"58\":[1752,1754,1753],\"1867\":[],\"1752\":[],\"1754\":[],\"1753\":[],\"1899\":[],\"1961\":[1963,1964,1965,1966,1967],\"1962\":[]} }; 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