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The 2nd top key area (Topic Number)

KEYAREA Max

PERSUASION TOTAL

PERSUASION %

PERCEPTION TOTAL

PERCEPTION %

PARTNERSHIP TOTAL

PARTNERSHIP %

PROSE TOTAL

PROSE %

POETRY TOTAL

POETRY %

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PERSUASION

Available values for Topic 1

Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score.

When you're faced with a problem in your business, how do you process it and come up with solutions?*

I need to talk it through - sharing my thoughts out loud helps me to process ideas
I usually know someone who will have the answer, so I reach out to them
I get together with some colleagues or partners and we thrash it out
I research the problem, write notes and think it through ‘on the page’
I go to a gallery or exhibition. Often, I’ll doodle an image or draw a diagram and the answer is there

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Q1 PERSUASION

Q1 PERCEPTION

Q1 PARTNERSHIP

Q1 PROSE

Q1 POETRY

PERCEPTION

Available values for Topic 2

Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score.

The idea of standing on a stage, speaking to a room full of people, makes you feel:*

Hell yes! I love the spotlight and sharing my ideas from stage
I’d rather engage with people 1-2-1 or in small groups
I’d rather do a panel of some kind than be alone in the spotlight
I prefer to write my thoughts down than to speak them out loud
If I can create a beautiful space with a great backdrop, I’m ok with it

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Q2 PERSUASION

Q2 PERCEPTION

Q2 PARTNERSHIP

Q2 PROSE

Q2 POETRY

You’re invited to an event by a local business networking group. Lots of potential clients and great contacts will be there. How do you feel about attending?*

Relaxed, I’m happy to chat with people, although I find it a bit draining
Great! This is my favourite thing to do - meeting new people and getting to know them
I’m looking forward to it. I may not meet any new clients but there are bound to be some people I can work with on joint ventures
I’d rather not go. I get tongue-tied in these situations unless I’ve prepared and rehearsed what I’m going to say
If the venue is beautiful and I’m allowed to take some cool photos then I might go, otherwise I’d probably pass

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Q3 PERSUASION

Q3 PERCEPTION

Q3 PARTNERSHIP

Q3 PROSE

Q3 POETRY

PARTNERSHIP

Available values for Topic 3

Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score.

Your mentor has suggested that you find some partners to develop ‘joint ventures’ with. You’re feeling:*

Enthusiastic. I’d like to find some people who have great platforms I can speak on
Good. I’ve made some great connections recently so this is about taking it to the next level and building a true partnership
This fills me with joy! Everything is better in collaboration right?
Intrigued. Maybe I’ll find some people who’d be interested in a guest blog from me
I’d rather be working on my own creative ideas

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Q4 PERSUASION

Q4 PERCEPTION

Q4 PARTNERSHIP

Q4 PROSE

Q4 POETRY

You’ve got half a day free and you’ve committed to using it for content creation for your social media channels. How are you feeling?*

OK. I’ve decided to record some videos and do a LIVE onto my page
I’m feeling alright. I’m going to use the time to create content to get to know my connections or group a little better
Great. I’m going to reach out to one of my contacts who has great skills in this area and work with them
Wonderful. I’m going to write an article for LinkedIn or a blog for my website and then some posts to promote it
Bring it on! I get to spend half a day looking at images and coming up with creative ideas? Awesome!

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Q5 PERSUASION

Q5 PERCEPTION

Q5 PARTNERSHIP

Q5 PROSE

Q5 POETRY

PROSE

Available values for Topic 4

Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score.

You’ve been told time and time again that you should write a book to establish your expertise, boost your credibility and promote your business. The idea makes you feel:*

I’m far more interested in sharing my ideas from stage than in a book
Hmmm...I’m not loving the idea of spending hours shut away writing but I’ve got some great contacts I could interview for the book
I’m going to co-author a book with one of my business collaborators - we share the same vision and philosophy and I know they’ll add lots of value
This is my idea of heaven. I’ve booked a week away to get started and I’ve already mapped out the structure. Can’t wait!
I’ve got a great idea for the cover and images inside. Can it be a coffee table book?

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Q6 PERSUASION

Q6 PERCEPTION

Q6 PARTNERSHIP

Q6 PROSE

Q6 POETRY

If you had to give a key-note speech of 30 minutes on one of these topics (even if you don’t know anything about the subject), which one would you feel most drawn to?*

How to find your voice and share your ideas with the world
Meeting people and making connections
The joys of partnership: why collaboration is important in business
Your business book: how to write it
How art informs business

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Q7 PERSUASION

Q7 PERCEPTION

Q7 PARTNERSHIP

Q7 PROSE

Q7 POETRY

POETRY

Available values for Topic 5

Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score.

Which of these groups of words BEST describe you?*

Confident, articulate and passionate: a performer
Connected, organised and social: a good listener
Collaborative, consensual and connected: you value partnership
Structured, eloquent, creative: you love words
Artistic, visual, doodler: you love to create

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Q8 PERSUASION

Q8 PERCEPTION

Q8 PARTNERSHIP

Q8 PROSE

Q8 POETRY

Segmentation

In the context of your work, how would you describe yourself (you can pick up to 2 responses)?*

Employed
Self-employed
Entrepreneur
Business owner
Coach
Consultant

How long have you been self-employed / in business?*

0-1 year
1-5 years
5-10 years
10+ years

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Final Details*

Awesome! Based on the answers you've given here, I now have a pretty good idea what your MARKETING SUPERPOWERS are!

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Identify the lowest topic number

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Showing the {N} lowest Key Areas of Improvement

LOWEST(N) ~> LOWEST(2)
HIGHEST(N) ~> HIGHEST(2)
AND Check to is Total number of Highest / Lowest keys wanted to show on Appearance tab

OR: use MIN / MAX and check to is Identify the lowest topic number on Appearance tab

Topic 1 Gap

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Topic 2 Gap

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Topic 3 Gap

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Topic 4 Gap

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Topic 5 Gap

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Topic 1 Yes Most Important

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Topic 2 Yes Most Important

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Topic 3 Yes Most Important

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Topic 4 Yes Most Important

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Topic 5 Yes Most Important

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General Feedback text for Overall score of 0-33%

General Feedback text for Overall score of 34-66%

General Feedback text for Overall score of 67-100%

Topic 1 Key Area of Improvement

PERSUASIONTrust me, speaking is a great option for you, so let me give you a few tips to consider:When it comes to speaking, start STRONG. You have approximately 10 seconds to grab the attention of your audience. Ten seconds during which they will decide whether or not to listen to whatever you have to say.  Don’t waste that 10 seconds introducing yourself. At this point they don’t care who you are - they want to know if they should listen to you. They are assessing whether you’re going to inform or entertain them.During that ten seconds you need to inspire them / surprise them or make them laugh.  If you’re not naturally funny - focus on inspiring or surprising them. You can inspire them with your vision. For example this is how I would kick off a speech to inspire my audience: ‘Imagine a world in which every business is led by purpose; where no business owner ever has to choose between making a money and making a difference and where we are all able to find joy as well as purpose in the work that we do. That’s a world I want to live in. That’s the world I want to create. What about you?’Or you can surprise them with facts. For example: did you know that 80% of purpose-led entrepreneurs / small business owners have considered quitting in the past 12 months because their work no longer brings them joyOr you can surprise them by doing something unexpected. Eliot Kay, the founder of Speaker Express, tells a story of a client of his who - in his first ten seconds on stage - plays a didgeridoo. Nobody expects a didgeridoo!The difference between a good speaker and a great speaker is simple: a good speaker can deliver a script brilliantly. A great speaker can deliver brilliantly without a script.My recommendation is that you develop 3-5 keynote speeches, put together slides for them and get to the point where you can deliver them without notes. Sure, you’ll need to amend them each time to adjust for your audience and there may be times when you’re asked to speak on a subject that you don’t have a pre-prepared ‘script’ for.Knowing who is in the room, why they are there and what they need from you is CENTRAL to delivering a great speech. And MOST speakers don’t do this essential piece of research. So - if you do, you are already streets ahead of the rest.Whoever books you, ask them - how many people, why are they joining, what have they been told and what are they hoping to get from the session. Spend some time thinking about the journey you need to take them on - from where they are now to the state that you want them to be in. Now - think about what kind of energy YOU need to bring in order to deliver that.

Topic 2 Key Area of Improvement

PERCEPTIONEven natural NETWORKERS aren’t immune from feeling intimidated walking into a room full of strangers. But the aim is to make memorable connections and that can’t happen if you’re hiding in a corner. So, let me give you some tips to help:The first rule of great communications is to show up as you - but this requires you to know yourself. Seems obvious, right?Imagine introducing yourself to someone you’ve just met at an event. How would that go?Most people would say: “Good afternoon - I’m John and I work as a coach.” or “Hi, my name is Clare and I work for Deutsche Bank”But that is what you do, not who you are.If I introduce myself to you as ‘Sara the Founder of Actually’ - all you know about me is my job. You might have a sense that I’m entrepreneurial because I’m a Founder. But that’s it.If I said: ‘Hi, my name is Sara and I am a rebellious optimist. I refuse to believe that change is impossible, so I set up my business, Actually, to help people who want to change the world…’Now you know something about who I am, what I believe and, chances are, you’ll remember me.Networking is about relationships, not just introductions. Relationships require work and effort. If you’re not willing to invest at least one hour the next day to follow up with people, stay home.    Make notes immediately after the event to help you remember who you met and what you talked about     If you’d rather send an email after meeting someone, there’s nothing wrong with that. However, connecting on LinkedIn gives you a platform to:     -Stay in contact     -Keep on their radar     Personalise it     -This is where your notes come in, use them to ask open-ended questions that give them something to respond to     Focus on how you can be of service. Your follow-up note is a great place to do this     -Pass along an article you think they’ll find helpful or interesting     -Remember, 80% of people at a networking event are there to sell or to get something, being part of the 20% in the room that are there to serve automatically sets you apart.    Where appropriate, send a thank you note to the host.

Topic 3 Key Area of Improvement

PARTNERSHIPCollaboration is central to my approach with Actually and so I get asked about it a lot: how to set up strong and trusted collaborations and partnerships that really deliver and work. Here are three of my top tips for working in partnership:During the Actually Foundations programme - in which I teach the basic building blocks of great marketing and great business, I talk to participants about principles - the core values that should guide their business and their marketing. Once of the things I teach them is that your principles make decision-making easier because they give you your fast ‘no’.In the context of partnership, for example, if somebody approaches you and they want to partner with you - but you know / sense that your principles are not aligned: that’s a fast no. No need to dwell on it.This doesn’t mean that their principles have to be a direct match for yours. One of my guiding principles, for example, is radical generosity. I don’t expect all of the people I work with or partner with to match that. BUT if my sense of them is that they are more interested in taking from me, taking my work and / or passing it off as their own (for example) then that is a fast no.Have ‘that’ conversationThis is a lesson I learnt the hard way. You have to be prepared to have a clear and explicit conversation about your expectations of one another. What you’re going to do, what you expect them to do and the kind of support you are each going to provide.For example, perhaps you are looking to partner with someone to run some masterclasses for you. Be clear about why you’re doing this; how long the classes will be; what kind of promotion you expect them to do and so on.As well as considering - and being clear about - your expectations of them; make sure you are clear about how you can best add value to their audience. That requires you to understand who their audience / clients are and what they need. If you don’t know - spend some time in their groups - look at the kinds of questions and issues coming up and see where you might be able to help. Or - even quicker - ask.

Topic 4 Key Area of Improvement

PROSEWith PROSE as your primary superpower, you are a natural AUTHOR. You probably already know how to write, right? But you may be wondering what PR is and how to get started. Let me give you some initial tips:Whenever I hear a client saying that they don’t think a journalist will be interested in their story - I remind them of a simple fact: the ONLY thing a journalist is interested in is GOOD STORIES. It is literally the definition of their job - to find, write and publish GOOD stories.The key is that they have to be GOOD. So how do you know if your story is a good one? There are a number of different factors but the first and most important thing that you are going to need is a HOOK.A story hook is the thing that makes your story one that needs to be written NOW. The hook is what makes your story relevant and interesting - it’s the answer to the ‘so what’ question.There are any number of different types of hooks:    It might be a notable date eg: an awareness day or anniversary.    It might be something arising from the news agenda eg: maybe linked to the latest developments with Covid19 or the economy.    It might be research - or a trend - that you’ve commissioned or observed    It might be a launch...Whatever your HOOK is - it needs to be something that is going to be relevant / of interest to the journalists and media outlet you’re pitching your story to.One of the things that makes your story a good story is that you pitch it to the RIGHT journalist.How do you know if it’s the right journalist? Well, I advise my clients to develop a target list of up to 10 journalists working on media titles that their ideal clients are going to be reading / interested in.The best way to do that? READ THOSE MEDIA.Now it’s not enough to identify the right journalists - you also need to build relationships with them over time. Journalists are no different to you and me - they are more likely to open an email or answer a call from someone they know than someone they don’t.I recommend giving a fair amount of time and consideration to local press. Local media is a great place to start when you’re new to PR - not least because it is a lot less intimidating to pitch a story to the Croydon Advertiser than it is to pitch to The Times!Plus local journalists are more inclined to be positive about your story. You’re a local business and they have a vested interest in seeing the local economy boom.And finally, local newspapers are under-resourced and under-staffed. So if you can write a decent story - you have a pretty good chance of seeing it in print almost un-edited. So, don’t overlook the local press!

Topic 5 Key Area of Improvement

POETRYI probably get asked more questions about how to make social content work than almost anything else! So, let me share with you a few quick tips on social media:It’s all about engagementSocial media is just that…’social’. The clue is in the name. And social means that these platforms aren’t for ‘broadcasting’, they are for engagement and conversation. What does that mean? It means that to create truly powerful content, it must be engaging and you must engage!Make sure that you really understand your audience and create content that speaks directly to their challenges, needs and questionsAsk questions - things that you genuinely want to know the answers to - and prioritise responding to the answersShare information about yourself and your ‘back story’ and encourage people to do the sameUse formats that drive engagement - which means using live video as much as possibleI recently ran a challenge on social content creation and was surprised by the number of participants who ONLY thought about what they wanted to say or sell and NEVER considered what their audience needed or wanted to hear: how they might be able to help their audience.My advice to clients is that overall, about 80% of your content should be about being of service, adding value and driving engagement. Only 20% at most should be about ‘selling’ or promoting your own activity. Even if selling is your main  reason for being on social media! If the majority of your content is promotional then you will garner almost zero engagement - and no engagement means that your posts will gradually disappear from the newsfeed as the algorithm works out that nobody cares enough about them to engage!The ‘Golden Hour’One of the worst ‘sins’ you can commit on social media is the ‘post and run’ sin. Nearly every algorithm on every platform prioritises responses in the ‘golden hour’ ie: the first hour after you have posted your content. So you want to be monitoring your content especially carefully during that hour and making sure that you respond to comments and answer questions quickly!

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